The basic principles are not new. A well known person with high recognition value promotes a product or service. We have seen this for many years. What makes social media influencer marketing different is the level of authenticity.
The basic principles are not new. A well known person with high recognition value promotes a product or service. We have seen this for many years. What makes social media influencer marketing different is the level of authenticity. You can give content creators direct feedback. Post comments or give their content a thumbs up or a thumbs down and the influencer will see it. This way social influencers will always be more tangible than superstars with millions on their bank accounts.
Even though partnerships with social influencers are no different to product placements or endorsements, the creativity of these content creators make them way more enjoyable. The viewer never feels like watching a commercial and is well entertained. True fans will happily watch sponsored videos to support their idols. This way or the other, the customer will always be in a positive mood. Traditional advertising often results in the opposite. Pics and positive reviews encourage to buy and even with the reach of the influencers in mind, the customer won’t see them as celebrities as the viewer interaction makes them so tangible. This undermines the authenticity of influencer marketing.
This kind of promotion is getting more and more relevant to brands. With way less cost in comparison to traditional advertising there is also more efficiency. Choosing the right social media influencer allows focusing on niches and target groups. There is also no need for costly planning. No time and money needs to be spend on the preparations as social media influencers are the most authentic and productive if they can work with their own creativity. So you only need a product, a few general ideas and your own custom advertising campaign can reach your customers on a personal level.
The numbers speak for themselves and so do exclusive and/or endorsed products by influencers. An Influencer reaches the customer. Every shared opinion will stay with the customer. This way the content creators reach will become the increased reach of the brand. You won’t be able to reach a customer faster and more personal these days! Press releases tend get ignored by more and more people and it’s also scientifically proven that people put more trust into someone’s opinion – even if they are not familiar.
We believe that social influencer marketin is the future of advertising. That’s why we’ve created AdFluencer!