An influencer is an internet celebrity. It does not matter if Twitter, Instagram of YouTube is the platform of choice. The content creators are known from all kind of social media, where they share their content and interact with their fans.
An influencer is an internet celebrity. It does not matter if Twitter, Instagram of YouTube is the platform of choice. The content creators are known from all kind of social media, where they share their content and interact with their fans. Because of the nature of social media, influencers are always more tangible than pop stars or other celebrities. Even though it’s getting harder to get a personal reply from a bigger and better known influencer, fans always have the opportunity to interact via likes or comments. This is significant for marketing!
Proven by the study “Bedeutung von Influencer Marketing in Deutschland 2017” by “Influry GmbH” the facts are the following:
Customers are more frequently using the internet, mainly social media, to look up information. Varying by age, 14,5-36% of those customers use social media to make sure something is recommendable or not. It’s also important to know that especially influencers get a lot of trust. Personal opinions of friends and family take the lead, followed by customer reviews. Social influencers are on the third place, which makes them the most relevant non-private group. Because of their creativity and different niches, social media influencers enable the introduction of new and hip products. Generally influencers offer a lot of creativity and playfulness which allows an authentic glimpse on a product without feeling like advertising.
Social media influencers and influencer marketing companies are getting more and more essential to modern promotion. Advertising partnerships and even endorsed products are getting bigger every day. Endorsed products generate additional income while broadening the reach of both brands. The influencer brings his or her fans,
while the products helps the influencer to be known by even more people. It’s a proven concept to help both parties. Authentic marketing with low costs but high response rates speak for themselves. You should not miss out on social influencer marketing!
START YOUR CAMPAIGN
START YOUR CAMPAIGN
RECOMMENDED FOR YOU
Four ways on how to get money from tiktok
With TikTok gaining much attention right now, it is a great platform to start earning money. In this article, we will talk about how to get money from Tiktok with four simple methods.
Influencer marketing: behind the trend
The basic principles are not new. A well known person with high recognition value promotes a product or service. We have seen this for many years. What makes social media influencer marketing different is the level of authenticity.
Why companies should better believe in influencer marketing
Times change and so does the market with all it's requirements and demands. Trends come and go, that's nothing new. The trendsetters themselves often don't change and stay relevant after the trends are already long forgotten.
Relevance is the name of the game in this article.
Finding a social influencer: how to start a new campaign with AdFluencer
In the wild it sure is possible to find a fitting social influencer for your needs. The question is of course how fitting this social influencer is and how many talented and fitting content creators you might miss out on.
AdFluencer: Your best bet in influencer marketing
Wow, now we're getting started! Of course we „have“ to say that AdFluencer is your best bet in influencer marketing – but facts are facts. But what actually are those facts?
Social influencer as a job: rich & famous because of YouTube, Instragram and more?
It's a sign of progress and a bit like the American Dream: everybody has the opportunity to make it on social media. You want to know the secrets behind it? Read our article!
RECOMMENDED FOR YOU
Check how many followers you need on Instagram to get verified
A blue check on Instagram means that you have a verified account. So how many followers do you need on Instagram to get verified?
Four ways on how to get money from tiktok
With TikTok gaining much attention right now, it is a great platform to start earning money. In this article, we will talk about how to get money from Tiktok with four simple methods.
Influencer marketing: behind the trend
The basic principles are not new. A well known person with high recognition value promotes a product or service. We have seen this for many years. What makes social media influencer marketing different is the level of authenticity.
