An influencer is an internet celebrity. It does not matter if Twitter, Instagram of YouTube is the platform of choice. The content creators are known from all kind of social media, where they share their content and interact with their fans.

An influencer is an internet celebrity. It does not matter if Twitter, Instagram of YouTube is the platform of choice. The content creators are known from all kind of social media, where they share their content and interact with their fans. Because of the nature of social media, influencers are always more tangible than pop stars or other celebrities. Even though it’s getting harder to get a personal reply from a bigger and better known influencer, fans always have the opportunity to interact via likes or comments. This is significant for marketing!

Proven by the study “Bedeutung von Influencer Marketing in Deutschland 2017” by “Influry GmbH” the facts are the following:
Customers are more frequently using the internet, mainly social media, to look up information. Varying by age, 14,5-36% of those customers use social media to make sure something is recommendable or not. It’s also important to know that especially influencers get a lot of trust. Personal opinions of friends and family take the lead, followed by customer reviews. Social influencers are on the third place, which makes them the most relevant non-private group. Because of their creativity and different niches, social media influencers enable the introduction of new and hip products. Generally influencers offer a lot of creativity and playfulness which allows an authentic glimpse on a product without feeling like advertising.

Social media influencers and influencer marketing companies are getting more and more essential to modern promotion. Advertising partnerships and even endorsed products are getting bigger every day. Endorsed products generate additional income while broadening the reach of both brands. The influencer brings his or her fans,

while the products helps the influencer to be known by even more people. It’s a proven concept to help both parties. Authentic marketing with low costs but high response rates speak for themselves. You should not miss out on social influencer marketing!

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