What is Facebook and why is it so popular?
Facebook is a social networking site and has been around for about 20 years now. It has about 2.91 billion active monthly users worldwide which make it the most popularly used social media, beating Instagram, Twitter, Snapchat, etc. Out of those 2.9 billion, 1.84 billion users are active on Facebook on a daily basis. According to statistics, users spend an average of 19.5 hours on Facebook every single month. Although other social media websites that were introduced much later have gained popularity Facebook still remains undefeated in terms of its popularity.
The biggest reason for this is that it is very popular even among the older generation. Another factor that is responsible for its massive outreach is that Facebook keeps adapting to new changes and always tries to keep up with trends. It maintains its growth in active users by catering to the needs of its audience. Over the years Facebook has made a number of changes such as implementing the ability to post reels, daily stories, and live videos. All of these things are a way of increasing engagement Which is why it still remains on top! Does this article contain all the information about What is a Facebook moderator?
Brands have been taking advantage of facebook’s massive reach and popularity. Since it is the most used social media app, it helps marketers to promote their company/brands to their target audience and grow their business on Facebook.
But before starting your business online it’s important to develop and enhance your social media strategies. Social media management is key to establishing a successful business online. You can do this yourself or hire a social media manager. These people are skilled in taking care of posting content, communicating with brands, etc.
People also use their Facebook pages to promote other brands. This is called influencer marketing. But the key to getting brands to notice you is to get more followers and likes. This will attract brands to your page.
What is a Facebook moderator?
Now, since Facebook is actively being used by so many people all over the world and people can literally put anything online. Some common issues encountered by Facebook are political or religious rants, Photos or videos that contain violence, pornography and hate speech, fake news provided by misleading articles, and spam which then leads to malware threats, business scams, etc. Individuals are free to share their views, emotions, feedback, or experiences by posting pictures, videos/reels, or stories. With this much amount of freedom to put up any content of their choice, Facebook has also become a source of inappropriate, abusive, and filthy content. Therefore, it’s absolutely necessary to make sure that whatever goes online is thoroughly filtered. This is done in an attempt to clear out the offensive and irrelevant content.
For this job, Facebook hires “moderators” who review posts on the platform- which may contain any graphic exploitation, abuse, violence, nudity, etc.
In other words, the job of a Facebook moderator is to administer and manage the activities being performed by users on Facebook. A Facebook moderator helps in moderating user-generated content that adheres to the Facebook community guidelines. These posting guidelines have been created, keeping in mind the wellness of every single Facebook user. Their sole purpose is to promote wellness and healthy interactions between users online and to prevent undesirable content from being posted online.
Apart from filtering the posts that go online, Facebook moderators also perform the important function of monitoring comments and feedback from users.
Also, Facebook moderators are also made to sign a Non Disclosure Agreement (NDA) which limits them from disclosing any information regarding their work to their friends and family. This is why being a Facebook moderator requires a tough exterior because it can take a toll on the individual as he or she might have to go through a lot of graphic and disturbing content online. That being said employees can definitely discuss the disturbing aspects of their job with any therapists or counselors. They can also discuss the rewards and other general aspects of the job with their friends and family but they cannot give out details about the content they’re reviewing.
Some moderators may also be asked to sign a disclaimer, which states that their job profile can lead to poor mental health and in some cases even Post Traumatic Stress Disorder (PTSD).
Facebook also provides psychological help to its employees on an everyday basis, to preserve their mental well-being and to make sure that their job isn’t having a severe negative impact on their life. Anyone who is employed as a moderator goes through intense training so that they’re well versed with Facebook’s community guidelines and get an idea of what are their day-to-day duties.
Facebook is working towards significantly reducing the number of human moderators by using a combination of machine learning algorithms.
Significance of moderation
Social media creates limitless possibilities to interact with people from all over the world, allows you to connect to like-minded people and exchange ideas, and allows you to reach out to a massive audience easily. But all these advantages and continuous growth of social media come with certain disadvantages. Social Media can be a very toxic place and can severely impact one’s mental health therefore maintaining a positive online community is vital for the well-being of its users.
To conclude, Facebook moderators are the reason that the platform has been able to maintain its relevance and its “most popular social media” title over the last few years. Facebook moderators deserve a lot of respect for putting in an active effort to keep the online community a safe place for us to interact.