Online influencers are necessary these days for the business to flourish over the internet. The major question of “how many influencers should I use for the best result?” still is unanswerable for many businesses who have just started to out. Therefore, the short answer to this is: it depends. Depends on what? That’s the long answer. There are many factors one must consider before one even answers how many influencers should I use question.
These factors are crucial not only because they can save one time and money, but they will also help one to form marketing strategies and tactics. One should be honest with oneself and answer these factors honestly. These factors will not only help one in answering the questions of “how many influencers should I use?” but they will also help one in other aspects of business too.
Another thing one should note is that there are different factors because of different niches: one should do research about those specific factors from one’s niche. The factors mentioned below are the common ones in all the niches. Here are a few factors that will help one answer the question of “how many influencers should I use?”
Define your investment value and How Many Influencers Should I Use
Money and profits are almost everything in the business world. Therefore, one would always have budgets for different departments of the company. The marketing department would have a budget too. Therefore, if one is just getting started with a business, one would have a low amount of budget for all departments. Therefore, one needs to think carefully about where and which influencer should hire one.
One should also make sure that the money one will spend on the influencer should turn into an investment and not a liability. Now, depending on the money, one can choose various influencers or just one. It really depends on how broad one’s business niche is. Different influencers have different ways of doing things. One can go all out just on one influencer or carry forward with many of them.
Choose the correct influencers.
Another thing one should know is choosing the right influencers type. There are many types of influencers ranging from mini, micro, macro, and big influencers. Therefore, one has to make a choice of which type of influencer one wants to hire. Each one of them has his own merit and demerit. For instance, if one hires a micro it will cost one less money but the number of followers a micro-influencer has is low compared to big influencers.
But if one goes to big influencers, the cost is higher so are the number of followers. But there’s a catch. Big influencers have so many followers that one can’t tell if they are real or not. On the other hand, if one goes to a mini or macro influencer, one will have fewer followers but all of them would be genuine. The decision is one to make depending on the first factor, which is budget.
Don’t forget to research the influencer’s niche.
Another crucial thing one must focus on is the niche of influencers. Often people make a list of influencers that they will hire from the company, but they forget to make a note of their niche. One should strictly hire influencers only of the same niche or at least from the same domain. A software company hiring a fitness influencer doesn’t make any sense. Therefore, ensure that the list of influencers has the same niche.
If not the same niche, the influencers should at least have the same domain. This way, not only one will save loads of time not explaining the business, but one can immediately start to form a marketing strategy. The best way to directly search on the internet about the best influencers in one’s niche and domain.
How to engage with them
Once one has decided on which influencers should go for, the next step is on how to approach them. Influencers aren’t easy to approach or hire. They have loads of text messages daily, and how can one stand out in them so that one can contact the influencer. One has to put a genuine request and ask them to help one. The most crucial thing one should tell them is what it is for them and not for one’s own business.
Everyone would first think about what will they get out of it: it’s the same for influencers. Give them a reason why should they collaborate with one’s company and what benefit they will receive.
How much influencer is willing to go?
There are many types of influencers, even as individuals, who have different perspectives. Therefore, it is necessary for one to even search for an influencer who is a great individual too. Some influencers don’t even post stories about the company that hired them while other influencers even post about the company. It can not only help in more promotion of the business but also will maintain a healthy relationship with that influencer.
Final words
Therefore, before one chooses how many influencers one wants to hire, it’s better if one goes through these factors, which would help one decide the answer for that question.