Influencer marketing also known as working with influencers, is a guaranteed way of expanding the outreach of your brand across social media. There is no common approach rather can work for all but if you do proper research and planning, you can bring greater benefits to your business. There are various platforms from where you can do influencer booking to market your brand.
What is influencer marketing?
In simple words, an influencer is a person who has the potential of influencing others. The concept of influencer marketing involves the collaboration of an influencer with any particular brand for the promotion of any product or service. Influencer marketing first started from celebrity endorsements.
In the present world of digitalization, social media has a list of content developers with several niche viewers who can provide higher value to the brands. These people usually have a very engaged and dedicated group of fans and followers on their social media platforms. This post is going to tell you everything you should know about influencer marketing in detail.
Thus, on social media, an influencer is someone who can influence people via social media platforms. Hiring an influencer for the promotion of your services and products refers to influencer marketing.
What are the different types of influencers you can hire?
There are many different types of influencers available on the internet. Let’s check out some of them:
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Mega influencers
These influencers are the ones that have over 1 million followers.
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Macro influencers
These influencers usually have 100,000 to 1 million followers.
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Micro-influencers
Micro-influencers mostly have 10,000 to 100,000 followers.
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Nano influencers
Those who have 10,000 or fewer followers are usually considered Nano influencers.
Now, you must be wondering which type of information you should hire when you are about to do influencer booking. The simplest answer to this question is to decide as per your needs. It is completely dependent on the type of needs you have to know which type of influencer you should hire. The size of your business also matters in this regard.
If you have a very big brand setup or business organization, you’ll need to hire influencers with a higher number of followers. On the other hand, if you have just started your business, you must then you might not need influencers with a very high number of followers.
What is the cost of influencer marketing?
Influencers who have an expanded reach want to get paid for the work they do. Freebies may work with those who are nano-influencers but if you are hiring a mega influencer or macro influencer, you’ll have to fix a high budget. For bigger brands that work with high-profile influencers, the budget has to be high.
Can you create your strategy for influencer marketing?
Creating your strategy for influencer marketing involves the points mentioned below:
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Goal determination
The primary goal for the brands making use of influencer marketing is to reach a new group of target customers. This is meaningful because an influencer campaign can help in extending your outreach to the followers of the person.
You must check that the main goal is to attain new customers, not significantly to make sales right at the top. Increasing sales is one of the most important goals of an influencer campaign.
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Know your target audience
A proper influencer marketing strategy will need you to talk to the appropriate group of people by using proper tools and influencers. The initial step you should take is defining your main target group of audience for this particular campaign.
Developing content that will be liked by the audience is one of the best ways to ensure that you understand a talky who you want to reach. It may be that you are willing to reach people who are already a part of your present audience or a new group of audience. Once you decide this, developers develop a suitable group of influencer personalities. This will largely help you in understanding the quality you want your influencer to have.
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Understand the basic rules
Before getting deep into the comfort of influencer marketing, you need to know the basic rules. The rules may come from different commissions and authorities varying from one country to the other. Influencers must have the capacity of identifying the posts which are sponsored. It must be done in such a way that it is easy to understand by the audience.
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Don’t forget the 3Rs
An influencer is constituted of three elements namely Resonance, Reach, and Relevance.
Resonance is the possible engagement level that can be created by an influencer with their audience having relevance to your brand. Reach refers to an approximate number of people whom you can reach through the follower base of the influencer.
A relevant influencer is someone who can share contents that show higher relevance to your industry and business. They must have an audience that is suitable for the target audience.
This is all you need to know about influencer booking. Hiring an influencer is not a very difficult job presently with so many influencers across the internet. However, the availability of so many influencers has also made it confusing for marketers to choose a suitable influencer for their brand. The best way to choose the right influencer is by considering some important factors like your budget, requirements, etc.