In the past few years, the beauty industry has created very high revenue. It is worth mentioning that the increasing demand for influencer hair products related to skincare, makeup and hair care is high, specifically in the U.S. Over recent years, the high success of the beauty industry has been increased highly by the influencers on social media across the YouTube, Instagram and Snapchat.

In just one year, 86% of the highly-preferred beauty clips on social media platforms were created by influencers, in comparison to 14% by the beauty brands, giving a demonstration of the high powered beauty influencers have in terms of showing new beauty trends and products to the audience. This post will take you through the details of the beauty influencer program and also offer examples and tips for guiding you to a better campaign with the haircare influencers.

influencer hair products

Who is a beauty influencer?

A beauty influencer is someone who is a follower of the beauty influencer program. It is in between a group of beauty influencers and a beauty brand, in which the influencer can develop, endorsed content for the advertisement of the services or products of the brand on various social media platforms.

Beauty influencers are well known for the promotion of beauty-related brands because of their very good knowledge in this niche, the reliability that has been established with the audience, and their potential to promote to the audience on various social media platforms.

Beauty influencer program has become very popular in recent times due to the growth of social media popularity. There are various platforms where you can follow your favourite social media influencer to get good recommendations in terms of beauty and haircare.

Can a beauty influencer help you in choosing hair care products?

It is an undeniable fact that a beauty influencer can help you in choosing the best products for hair care. There are many reasons why you can rely on an influencer for reliable hair care products and tips. Let us take a look through some of them:

  1. They show you the complete process 

Often, you will see influencers showing a brand by clicking a complete process and enlisting all the products which they use. On Instagram, influencers are often seen to post photos of their complete haircare process and also include the products which they use in the caption of the post. In comparison, a complete haircare process often takes the version of a video due to the longer video potential of the platform.

A haircare influencer shows the audience the entire process of applying a complete product from the start to complete and include all the products which are used in the box of video description, frequently with the links which can direct you to the website of the brand.

On the majority of the social platforms, this kind of content is a good option for those brands who want to promote several products in just one video or image, whereas, stating to the viewers how effective these tips will be.

  1. Giveaways

Giveaways are a commonly used strategy in a program conducted by beauty influencers. An endorsed giveaway generally comprises a collection of the products of a brand that the users can be a part of for winning exciting rewards.

influencer hair products

The influencer can also develop content that features the various products and also sends an invitation to enter the giveaway by taking particular actions like following the official account of the brand, making comments on a post and tagging friends.

The format of the giveaway can be introduced on all social media platforms. Giveaways are the best way by which various beauty brands can gain a lot of followers on social media and get the consumers attracted to the products they offer.

  1. Videos

Haircare videos are a very commonly used format for advertising haircare products. Generally in a month, the influencers will also highlight a collection of the haircare products that they have benefitted themselves from. By endorsing a favorite video, the brands can monetize potential recommendations from the influencers to aid the traffic for any specific product.

  1. Hauls 

Same as the favorites video, haircare influencers make use of the hauls to present the users a group of products that are bought from either or several brands, usually on social media sites. In this kind of format, influencers also make use of direct product placement for featuring the products of a brand.

This strategy is mostly used by brands who take interest in calling for attention to Luke look, packaging or the feel of products in this particular format, influencers usually aim at the presentation and appearance of a specific other than showing its usage.

  1. Events 

Attending the events organized by these haircare influencers is a good way of increasing brand awareness. In this kind of program, influencers get payment to show up at the events of a beauty influencer. Collaborating with well-known influencers is an effective strategy to increase the presence of a particular brand at a specific level.

These are the best reasons you should consider for choosing influencer hair productsProducts used by influencers are most reliable as they always recommend these products after using them and also share genuine reviews.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂