This article explores some of the effective and proven ways to become a popular influencer on YouTube with the right tools and strategies.

Typically, when we talk about influencers, we associate them with Instagram. While that is true, the dominance of influencers on YouTube is growing too. More and more brands are branching out on YouTube to unleash the power of influencer marketing for their products. However, when you are a developing influencer with a very limited following, growing organically is not an easy task.

Influencer on YouTube

There are a lot of factors involved in crafting your place as a leading influencer on an engaging platform like YouTube. If this is your first rodeo and you aren’t that knowledgeable about the same, this article should guide you well.

What do you want to achieve?

When you are starting a YouTube channel, the worst thing that you can do is have no idea what you want to do with the channel. This is where most people go wrong and fail in the long run. If you aren’t goal-oriented with your YouTube channel, your videos, and your approach, you will fail to establish yourself as an influencer on YouTube.

Brands are very selective when it comes to choosing the people they want to work with. They are specific about the kind of audience they will reach out to. So, if your audience is scattered and without any goals, it will take you nowhere.

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1. Align your content with your goal

Once you have the channel’s goal sorted out, you can then move on to the content. So, for example, if you are a beauty channel, you can then focus on creating content concerning beauty, skincare, and makeup products.

Just ensure that whatever content you are creating, should align well with the goals of your channel and outreach. It should reach the target audience and lure them enough to open your video and watch it in the long run.

2. Be consistent

If you want to become an influencer on YouTube and grow your channel organically, there is no alternative to consistency. Unless you gain millions of subscribers and already have a dedicated fan base that will allow you to take a break and post inconsistently, you can’t afford to do that.

To be able to grow your channel and have a wider outreach, you need to curate and post content consistently. And, by consistently, we don’t mean posting every day. It means that you should have a developed schedule for your content posting that you need to follow. So, if you are posting twice a week, stick to that.

3. Offer variance

With YouTube, it easily becomes very monotonous to watch similar kinds of videos on the trending page. So, if someone in your niche has done a challenge, suddenly everyone is doing it. And, while it is okay to follow the trends and do videos that will put you on the radar, you need to be creative too.

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You can’t expect to grow by JUST following trends. That is not how things work. You need to ensure that you offer variance and put something new on the table for your audience. This is what helps you grow as an influencer on YouTube.

4. Be transparent

There are certain niches of YouTube channels that gain a lot of sponsorships and brand deals. And, while you must monetize your content and grow your channel, it is also quite important that you practice transparency with your audience. When you are doing a brand deal, you must promote products that will provide value to your target audience.

Also, make sure that you remain transparent with your audience with every video. They are the viewers and technically, with their help, you grow your channel. So, make sure you pay heed to their needs.

5. Opt for Omnichannel growth

When it comes to growing your YouTube channel, you need to ensure that you establish your online presence on other social media platforms too. This includes platforms like Instagram and even Twitter if you have a following there.

The reason why you need to opt for an Omni channel social media presence is that that helps you attain growth and allows you to grow your following across multiple platforms. So, even if something happens to one platform, you have another platform to fall back on.

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6. Avoid buying subscribers or followers

There is no substitute for organic subscribers. If you want to grow as an influencer on YouTube whose brands approach, you need to reflect your engagement with the views and not subscribers. Several YouTube channels have a few thousand followers but get millions of views.

Brands engage with views and how well-curated the content of the creator is. So, avoid buying fake subscribers and followers. Those might temporarily increase your subscriber count and make it seem like you have a lot of followers but the engagement will easily reflect on the views that you are getting.

Influencer on YouTube

Growing as an influencer on YouTube takes time and a lot of effort. Not only do you have to be consistent with your approach, but you also need to focus on ensuring quality when it comes to the videos and the content you are posting.

Also, while money is an important factor in becoming an influencer, don’t make it the sole purpose behind your growth. Try to focus on growing your audience and building a community of people. Be thoughtful of your subscribers and provide them with quality content that makes them engage well with your content.