Influencer marketing is a buzzing and ever-growing industry right now and is gradually becoming a billion-dollar industry. However, when you are a micro-influencer with a following of around 30,000 on social media platforms, you might presume that landing brand deals would be impossible.

That isn’t the case at all. Instead, brands are now focused more on collaborating with micro-influencers to tap into the local market.

Micro Influencer

If you are looking for expert pitching tips that would land you a great deal and enable you to collaborate with your dream client, we have just the right choices for you.

  • Pick the right brand

If your social media pages are focused on beauty and you are approaching a pasta brand to collaborate with, chances are that they won’t pay any heed to your pitch. This is because brands are collaborating with influencers to get to their target audience.

micro influencer

Ideally, you want to pick a brand that aligns well with your niche of influence. This is a given and not something you should forget while pitching the brands.

  • Know your value

Sometimes, there are influencers and even YouTube channels that have very less followers and subscribers but rack in a lot of views when it comes to engagement. If that is the case with your social media following, we’d recommend that you exhibit the right kind of value.

Stand your ground and understand your worth when it comes to signing brand deals. The last thing you want is to undermine your talent and the kind of time that you spend in curating these different kinds of brand collaborations.

  • Get creative with your pitches

When you are pitching a brand as a micro-influencer, you need to approach them in a way that your pitch stands out from the rest. In the crowd of hundreds of pitches, it is a given that you need to approach them in a way that asserts your place in the market and will make it easier for them to collaborate with you without putting in any kinds of excess thoughts.

You can even put in your part when it comes to how their target audience is responding to these kinds of brand deals and the approaches. You need to grow your audience by focusing on asserting what kind of content creator you are.

  • Analyze the market

Before you pitch a brand, it is a given that you need to analyze the market and let the brands know that you know what you are talking about. The last thing you want is to come off as an inexperienced person that doesn’t know the ropes of influencer marketing or how things work in the market.

You want the brand to understand, just from the pitch, that you are someone they can put their trust in, especially when it comes to creatively and organically marketing their products or services.

The best way to do that is by ensuring that you do your research right. If you aren’t paying attention to the research part, there’s no point directly approaching the brands.

  • Target local brands

We fail to understand the power that local brands hold. It can even include small and sustainable businesses that are creating a name for themselves in the market. When you are starting as a micro-influencer with a very limited following, we’d recommend that you target the different local brands that are looking for content creators.

Even though the collaboration pay might be a little on the less side, you can establish repertoire in the market and build yourself as a frontrunner. Working with local brands for less pay or even on a barter system allows you to build a strong case study for future pitches that you approach the bigger brands with.

  • Find the brands that prioritize micro influencers

When you are a micro-influencer, chances are that you probably know about your competitors or the similar kinds of creators who are on the same boat as you. Look and analyze their profiles. Look at the kind of brands they are collaborating with and once you build a list of the brands, what you can do is cold-email them with your pitches.

Since you are sure that they work with influencers with lesser followers, you have heightened chances of getting a reply and a possible affirmation for future collaboration.

  • Be authentic

When it comes to influencer marketing, nobody likes makeshift stories. This applies to the brands you are approaching as well. If your pitch includes case studies and data that is irrelevant and doesn’t abide by the actual data, no brand is going to take up your pitch. This is a very common factor that every kind of influencer should abide by.

micro influencer

A brand needs authenticity and if you are faking your engagement, follower count and even the overall views and likes you get, your pitch is going to get dropped. Brands are very thorough with their research before they confirm collaboration. Their primary aim is to get a good return on investment with their paid deals.

The niche of micro influencing is gaining rapid traction. So, if you are one and you want to collaborate with some of your favorite brands, pitching them is your best way to go. If you have a management team, you can leverage them to do the same for you as well.

However, we’d always recommend focusing on being clear, transparent and open about your past collaborations, success rates and overall achievement across the social media platforms.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂