Influencer marketing has now become one of the most useful mediums for increasing ROI. 80% of marketers think it is effective and 71% of the state that it can help them in driving high-quality customers and traffic. But you must be thinking of these reasons are sufficient for convincing you to invest in influencer marketing. While marketers started to leverage the potential of celebrity influencers, the collaboration with micro-influencer is becoming more popular. To have an idea of this, you must know the difference between micro and macro influencers.

The difference between micro and macro influencers

If you are willing to start a campaign of influencer marketing, then part of making an effective strategy for influencer marketing, you must choose suitable influencers to start your campaign. 61% of marketers keep struggling to do this. While searching for influencers to collaborate with, you must consider a few factors like content quality and the demographics of the audience, authenticity, outreach, and engagement rate.

The difference between micro and macro influencers

You can choose to work with macro-influencers as their outreach is massive and mostly they charge a huge amount of money even for one post. If you collaborate with micro-influencers, you must know that their reach is limited but the engagement rate is high. You need to pay a lesser amount in comparison to macro-influencers.

If you’re not sure about whether you should choose macro influencer marketing or micro influencer marketing, it is important for you to first know which is more effective for you. This post will tell you about the main differences between the two and how you can identify them.

What are the important characteristics of Macro-influencers?

To identity macro-influencers, consider the following traits:

  • Types: Artists, professional photographers, makeup artists, entrepreneurs, artists, hairstylists, etc.
  • Diversity: In vast communities, a different combination of passions and interests has a lot of importance. Such a unique assortment can present food opportunities for advertising which can be useful for companies that target a particular group of customers.
  • Community: 10,000-1 million followers on each social media platform.
  • Expertise: They have experience in collaborations and that’s why these content developers know where to end the creativity discussion and start talking about business. Projects come in really fast when the partners can speak a similar language and know the kind of role they need to play.
  • Definition: Macro-influencers have specialization in their field and decide to take over social media. In most cases, people can discover their accounts and the credit goes to quality or informative content.

What are the benefits of partnering with macro-influencers?

There are many benefits you can get by partnering with macro-influencers. Here are some of them:

  • Lesser risks: The previous collaborations of an influencer are very open because they can never be removed from social media. The marketing specialization can assess the work of Macro-influencers just by taking a look at their CVs. This is how brands can make good choices when they are willing to partner up with macro-influencers.
  • Research time optimization: Macro-influencers influencers have higher visibility to brands. There are greater chances for the marketers to already be aware of the type of content that the content creators on social platforms are interested in. It is easy to locate them. Additionally, brands require just a few Macro-influencers to get their task done and the reason here is that Macro-influencers have larger communities.
  • Visual concepts: Getting into partnership with influencers can be very effective when their imagination can meet no restrictions. Working away from the corporate culture, they have a fresh vision and can give rise to excellent videos and images that can cause an immediate buzz.
  • Massive reach: As the micro-influencers gain excellence in terms of the rate of engagement, their macro competitors are next. With just one sponsored post, the brands can face numerous relevant people. If your priority is to create brand awareness, you must choose them.

What are the features of micro-influencers?

  • Definition: These are the people who have a consistent presence on a particular special media platform where they share recommendations, opinions, and passions with a group audience.
  • Authenticity: Micro-influencers are very authentic. They have still not reached the point they can get experiences that are more than average. This is why the followers can identify with them and also relate to whatever goes on in their life. Such connections can give you a true feeling of originality.
  • Size of community: These influencers mostly have 1,000-10,000 followers on a social media channel.
  • Reliability: In terms of reliability, Micro-influencers are preferred by a lot of marketers. They are loyal to their clients and have a sense of faithfulness.

The difference between micro and macro influencers

What are the benefits of Micro-influencers?

  • Budget-friendly: The biggest benefit of working with a Micro-influencer is that they are very budget-friendly. You need not pay a very hefty amount to collaborate with this. If you’re the owner of a small business or start-up, you can consider them as a choice.
  • Niche-specific: Micro-influencers are mostly very specific to their niche. They follow a particular niche and post content relevant to that niche only.

That’s all about the difference between micro and macro influencers you should know. All major differences between both have been explained above for you to make a better choice. So, the next time when you’re confused between the two, remember these points.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂