Social media influencers have become an increasingly important part of the marketing landscape in recent years, with brands turning to them to reach new audiences and increase brand awareness. But when did social media influencers start? In this article, we take a look at the history of social media influencers and how they have evolved over the years.
[publishpress_authors_box layout='ppma_boxes_380084']
What is a Social Media Influencer?
Before we can answer the question of when social media influencers started, it’s important to understand what they are and why they have become so popular with Serviceh brands and consumers alike. A social media influencer is someone who has built up an audience on one or more social media platforms such as Instagram, YouTube, TikTok, or Snapchat and uses their influence to promote products or services through sponsored posts, stories, or other types of content. They typically have large numbers of followers who trust their opinion and recommendations on different products and services, making them an attractive option for brands looking to reach new audiences authentically.
The Rise of Social Media Influencers
The rise of social media influencers can be traced back to 2006 when YouTube first launched as a platform for users to share videos online. This was quickly followed by the launch of Twitter in 2007, which allowed users to share short messages in real-time – something that had never been seen before at scale on the internet. As these platforms grew in popularity over the following years, it became clear that there was potential for people to build large followings by creating interesting content that resonated with their audiences – thus paving the way for the rise of social media influencers as we know them today.
The early days saw some major successes from YouTubers like Shane Dawson (over 22 million subscribers) and Vine stars like Logan Paul (over 20 million subscribers). These creators were able to build huge followings by creating content that resonated with their audiences – proving that if you had something unique or interesting enough then people would take notice! This led many others to try their hand at becoming successful creators which ultimately helped drive up competition within this space – leading us onto the next stage in our journey…
Instagram and Snapchat Take Off
As smartphones became increasingly popular throughout the 2010s decade so too did photo-sharing apps like Instagram (which launched in 2010) and Snapchat (launched in 2011). These platforms allowed users to easily capture moments from their lives through photos or short videos – creating opportunities for people with creative ideas or unique perspectives on life to gain recognition within their communities which could then lead to larger followings across multiple platforms if done correctly! This gave rise to many successful ‘micro-influencers’ who were able to build loyal fanbases without having millions upon millions of followers like some larger celebrities do today! Examples include beauty blogger Huda Kattan (over 45 million followers) and travel photographer Murad Osmann (over 12 million followers).
TikTok: The Latest Platform for Influencers
The most recent platform that has seen success among influencers is TikTok which launched globally in 2016 but took off during 2019/2020 due to its fun format which allows users to create 15-second lip sync clips set against music tracks from its library! This format has proved particularly popular among teenagers who often use it as an escape from reality during times when traditional entertainment options may be limited – leading it to become one of the most downloaded apps worldwide since late 2019! It also offers lucrative advertising opportunities for brands looking to tap into this growing market – making it an attractive option for many aspiring influencers looking to make money from their content!
How To Become A Social Media Influencer?
If you’re interested in becoming a successful social media influencer then there are several key steps you need to take: Firstly you need to identify your niche i.e., what type of content will you be creating & what topics will you cover? Secondly, you need to create high-quality content that resonates well with your target audience & post regularly on all your chosen platforms! Lastly, you should focus on building relationships with other influential figures within your chosen industry & use those connections to help grow your own following over time!
Conclusion
In conclusion, we can see that social media influencers started small but have grown exponentially since then thanks largely to advances in technology & ever-increasing smartphone usage around the world! Their impact cannot be understated especially when comes to marketing campaigns as they provide highly effective ways for brands to reach new audiences more authentically than ever before!
Adfluencer: A Reputable Agency Based In Nürnberg, Germany
At Adfluencer we are experts in helping companies get maximum results out of their digital marketing campaigns including working closely with top-tier social media influencers to achieve desired goals! We have based in Nürnberg Germany but work internationally across Europe & beyond providing tailored solutions our client’s need no matter the size budget – Contact us today to find out more about our services & how we can help transform your business digital presence going forward 2021 &! From comprehensive reporting tools so you can accurately track performance metrics such as engagement rate & ROI all way through helping strategize future campaigns and optimize results even further – Adfluencer is here to make sure you get maximum value out of every penny spent on marketing activities going forward into 2021 & beyond!”
FAQ
When did social media influence start?
Murphy launched PayPerPost in 2006. PayPerPost was the first marketplace where brands paid bloggers to create content and launched modern influencer marketing on social media as we know it today.
What year did Instagram influencers start?
In 2010 Instagram launched something unique called a photo-based platform with a service for its users. Early influencers started using Instagram for more than just sharing pictures of their kids or pets. They saw an opportunity to connect with followers and share product recommendations.
Who were influencers before social media?
The concept of printing began to emerge in the 1760s. A potter named Josiah Westwood made a tea sign for Queen Charlotte and was advertised as her Majesty potter. The title and royal seal of approval marked the founding of what is often called the father of modern marketing.
Who were some of the first influencers?
In historical records, Queens and Popes are said to favor the use of medicines by the common people. We can consider them as the first known influence. In the 1760s King George III of the United Kingdom approved Josiah Wedgwood’s pottery with his royal seal of approval.
Who was the first social influencer?
There is no obvious first impression on social media. However fashion designer Coco Chanel is considered by many to have had the greatest impact on the way we think today.
Who was the first influencer marketing?
The beginnings of influencer marketing The first examples of influencer marketing date back to 1760. Wedgwood described his pottery as queen pottery when he made a tea set for Queen Charlotte. The move was given the royal seal of approval and the brand still enjoys a reputation for luxury.