As a business owner, having an online presence has never been more needful. The best way to reach your customers is through good social media marketing. If you still don’t have an Instagram account but have a business, it might be a good start to create an Instagram page first. Even if you don’t have a physical business area, you can have an online presence through which people can get to know your brand and your services.

 

How to Start an Instagram BusinessThe good news is that Instagram offers the option to create a personal or a business page for all users. By choosing a business account, you can use additional features such as Instagram analytics and insights, which help you keep track of your business’ growth over time. You can also engage better with your target audience through these business profiles.

 

How to create your own Instagram Business Profile:

 

  1. Go to the App Store or the Google Play store
  2. Search for the Instagram application
  3. Download Instagram
  4. Launch the app
  5. Create a new Instagram account
  6. Follow the steps when prompted and finish setting up your account
  7. Insert all your details necessary to create the account and add a profile picture
  8. Go to your account settings by tapping on the top right corner of the screen
  9. Choose “switch to business profile.”
  10. Wait for a few seconds for the page to refresh. Go back and check out your new business page.

 

After creating your business age, you can start using all the additional features such as promotions and boosting posts. Using these features will help your business grow at a much faster rate.

 

How to start a business on InstagramHow to start an Instagram business:

Feed look:

Start posting pictures and videos to your feed. Make sure that the posts are all of high quality and relevant to your page aesthetic. Try to keep your feed as neat as possible so that viewers can tell what your brand is selling or offering by just one glance at your feed.

Instagram Bio:

Make sure to add an Instagram bio explaining what your business is about. Try to keep it short and straightforward but still encapsulating your business as a whole. Don’t forget to add additional information such as phone numbers and other contact details. You can also add links to your brand’s website if you have one

Uploading pictures and videos:

Upload Instagram stories, videos, and reels to engage with your audience. Although posting pictures was the primary goal of this application, nowadays, you can make reels and other exciting videos such as IGTV videos to keep your audience entertained.

Using highlights:

Create highlights of all your stories so that your customers who visit the page can look at what your business has been up to. Some of the standard highlights are reviews from customers, offers. If it is a food business, the food menu is added to the highlight so that it is easier for the customer to find it instead of scrolling to the end of your feed to see the menu.

Instagram Live:

You can go live on Instagram and engage directly with your audience, taking questions and doing a live Q and A. If you don’t want to do a live broadcast, you can also choose to make interactive stories where your viewers can engage in polls and other interactive stickers that are available on the app

Consistency is key:

Make sure to post consistently on Instagram to keep your audience updated. Choose a schedule and stick to it. For example, you can post on Tuesdays, Thursdays, and Saturdays. This will give your audience something to look forward to.

Make use of Instagram Insights:

Instagram insights give you an idea of what type of content gets the most views, shares, comments and likes. As a content creator, your goal is to create content that viewers want to see. Hence, this feature is handy in showing you an overview of how your posts are doing on Instagram and understanding what kind of posts you should do in the future.

Promotions and advertisements:

Start promoting your page through the app and create advertisements for your business. You have to spend some money to do this, but you also have the liberty to choose your target audience, how long you want to advertise and how much your total budget is.

Collaborate with other business pages:

Follow other similar business owners on Instagram and support each other. It is good to connect and engage with other users who are on an equal plane as you. This will give you more exposure, especially if you are new to the field. When your collaborators have more followers than you, there is a chance for their followers also to start following your page so that you can increase your followers, likes and comments on your page.