Setting Up Instagram Shopping

Shopping at physical stores will always be fun and around. But as times have passed and technology has progressed, online shopping is just as fun but also super convenient. But social media platforms like Facebook and Instagram have also introduced the shopping feature for their users. Here, many businesses are able to connect, engage, and thrive. You don’t necessarily have to direct your audience to your official brand website through your Instagram anymore.

The potential buyers from your followers’ list or non-followers can easily view the products from the shop. It solves the hassle of visiting many links and getting confused. Now, it’s fully possible for you and your business to have your own shop on Instagram. The users can easily choose and buy the products from the app itself. There are over 130+ million Instagram users who are tapping on shopping posts every month.

What Is an Instagram Shop?

An Instagram Shop enables you to integrate your Instagram profile with your product catalog. By doing so, you get to directly promote all of your products to the users via your posts or stories. It can be through the special shop tab or explore tab present on your profile. The potential buyers can also learn more about their products straight from Instagram.

Promoting sales and sharing products on Instagram isn’t a new thing. We come to know from Instagram itself that about 87% of the users made a purchase from a brand because of the influencers. Also, 70% of regular online shoppers visit Instagram shops to find new products. If you see something, you can easily buy it with a simple tap.

How To Set Up an Instagram Shop?

setting up shop on Instagram

Here’s how to set up an Instagram shopping platform:

Confirming Eligibility – For your business to be eligible, it should abide by and meet the criteria put forth by Instagram. These key factors include:

  • Your business should be located in a market that’s supported.
  • Your brand is mainly selling physical items.
  • Your business must comply with both the commerce policies and merchant agreement.

Account Conversion – Here, you have to proceed in converting your Instagram account into a business one. After your account becomes a business one, you can easily insert business info that is relevant, like business address, the opening hours, link to your site, and a phone number. Without this conversion, you can’t possibly expect to run a shop on Instagram.

Connecting To Facebook – Now, you have to connect your shop to your FB page. You can follow these steps:

  • Visit your Insta profile, which you are using for your online business.
  • From there, you have to tap on “Edit Profile.”
  • You will come across a section called “Public Business Information” right below.
  • Next, you need to select “Page” while you are there.
  • Now, you need to pick an FB page from all of your pages, which you have for connecting.
  • If you don’t have an FB page, then tap on “Create a New Facebook Page.”
  • Remember that you don’t require a page shop on Facebook. You will only need a Facebook page.

Uploading Catalog – The product catalog is responsible for powering your Instagram shopping. You can choose to connect your product catalog in two ways to your IG business account. They include:

  • Catalog Manager, which is a “Do It Yourself” technique present in the business manager on Facebook.
  • E-Commerce Platform Partner, which refers to integration through one of the e-commerce platform partners that are certified like BigCommerce or Shopify.

Account Review – Now, you have to finish the review of your account. If you have linked your Instagram to a product catalog and also possess products in your catalog, then you can proceed in submitting your account for review. You need to understand that account reviews usually require a couple of days. However, it can even take longer sometimes.

Turn Your Shopping On – Here, after your account gets an approval, you have to proceed in turning on the shopping features. If you aren’t able to see shopping present in the settings, then there is a probability that your account isn’t approved by Instagram for shopping or simply undergoing review.

Begin Tagging – Lastly; you have to start making the content fully actionable for customers to show gestures. You can even utilize shopping tags for highlighting products in your videos and pictures across stories and feeds. For tagging products in an IG post, start by uploading a picture and follow these steps present below prior to posting:

  • You should head to the option of “Add Photo.”
  • From there, proceed in adding a caption to the picture.
  • Tap on the option of “Tag Products.”
  • Click on the picture from there.
  • Start looking for the product.
  • Pick your product.
  • Tap on the “Done” option.
  • Now, you can start sharing by pressing the “Share” button.