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Instagram has been ever-changing, and it has reached the point that it is now one among the most-used application worldwide. To make things better and more fun, the platform introduced the live feature in the year 2016, competing against Snapchat in the process.
By the way, Instagram has improved its function. This is all thanks to the addition of additional features such as the option for adding followers to the live broadcast, questions, etc.
Most celebrities often use the live feature to communicate with their fans directly. Even brands and influencers use this approach to connect with their audience. This is undoubtedly an excellent influencer marketing strategy .
By broadcasting live, you can share your real-time experience with your fans, such as concerts, events, etc. Also, it’s quite easy, and you can use it from the story function of the application on your Android or iPhone.
How to Instagram Live
Without further ado, let us look at the steps:
Step 1: Load the Instagram application .
Step 2: Click on the camera sign located on your screen’s top.
Step 3: Swipe through the icons until you see the ‘Live’ option.
Step 4: Click on ‘Go Live’ to broadcast live on Instagram. The application will automatically notify your fans when you go live.
Step 5: The usernames of your followers watching your live will be shown at your screen’s Servicetom.
Step 6: Finally, select the ‘End’ button located on your screen’s top right when you want to end your broadcasting.
How to Instagram Live with a Follower
Instagram even allows you to go live with your friends or followers. The steps are as follows:
Step 1: Run the Instagram application.
Step 2: Click on the camera sign located on your screen’s top.
Step 3: There will be many options, so slide through to find the ‘Live’ icon.
Step 4: Click on the ‘Go Live’ button.
Step 5: After going live, click on the sign that shows 2 smiley emojis. Do keep in mind that you can add a person to go live with you only if they are viewing your broadcast.
Step 6: Click on the ‘Send to…’ button in case you want to add someone who is not watching your live. Then, search for the username of the user you wish to invite, and Instagram will notify them to view your live.
Step 7: Select the name of your follower or friend and click on ‘Add.’
Step 8: After they accept, their video will be displayed beside your own. For removing them from your live, click on ‘x’ located on your screen’s top right.
Step 9: Click on the ‘End’ button to end your broadcasting.
You can even send a request to be added in a live video of another user.
Step 1: View the video of the user and click on ‘Request.’
Step 2: Click on the ‘Send Request’ button.
Step 3: You will be notified if your request was accepted or not.
This function is as simple as it gets! Also, in case you want additional followers on your Instagram account , check out our website.
How to Save or Share Your Live Video
You can share your Instagram live video on IGTV. This way, your followers will be able to view it on your account. In case you want to save your live video for sharing it to your IGTV, adhere to these steps:
Step 1: After ending your live, you will be provided with 3 options, ie, ‘Download Video,’ ‘Delete Video,’ or ‘Share to IGTV.’ So, to share, tap on the ‘Share to IGTV’ option.
Step 2: After that, click on the ‘Next’ button located on your screen’s top right. You can make changes to the description, title as well as cover photo.
Step 3: Once edited and you are satisfied with the result, tap on ‘Post’ present on your screen’s top right.
In case you decide on sharing the video, the audience will be able to view it anytime they are free. Many content creators use this approach to save their makeup tutorials or gaming blogs so that their followers can watch whenever.
Having said that, if your plan is to create an event where only premium members can view, then it is better you do not share your video. Nevertheless, it is still an excellent method to save your created content. Doing so will help boost awareness, especially for the fans who could not watch your live.
Instagram Live for Business
Among everything else, Instagram Live is very crucial for business. The reason is that it helps in connecting with the audience in a more transparent, genuine and direct way. This feature is an incredible way to engage with followers.
What’s more, Instagram Live lets your followers leave comments or ask queries in real-time. This makes Instagram one among the most interactional channels.
With Instagram Live, companies and brands can collaborate with each other to improve visibility and awareness.