8 1st 1 Here’s How To Add a Link To Instagram Story

More than 500+ million Instagram accounts are using the stories feature on the app. Here, 1/3 of the most viewed Instagram stories are made by brands. We are positive that this particular feature has greatly resonated with the user base of Instagram. Many businesses can utilize this feature as leverage for driving both engagement and awareness with their audience.

However, the golden question would be how the brands can use the stories feature to their advantage. It will give them the opportunity to drive both conversions and traffic for their companies. The key lies in how to add a link to Instagram story. The feature of “Swipe Up” will help in promoting your brand.

Can Everybody Add Links To Their Instagram Stories?

steps to add IG links

The tool “Swipe Up Link” is very helpful and lucrative. Here, your viewers can easily access the provided links to your story. The link can be accessed by swiping up or by tapping on the arrow present at the screen’s bottom area. However, your account should be a business one or a creator account boasting over 10K followers. It will also work if you have a verified account.

But here’s the good news; Instagram is currently testing link stickers, which function just like the swipe-up links. However, you will need to tap on the stickers instead of swiping up. The viewers can easily respond to all the stories with the link stickers, which isn’t possible with the regular swipe-up link.

The Instagram Link Stickers Concept

This feature is an alternative to the regular swipe-up mode. It allows users to insert an external link to their stories. These stickers are an easy and convenient way to promote numerous products and content on Instagram. It also allows analytics to assists you in optimizing the strategy of your stories.

Here are some of the advantages that the stickers have over the swipe-up feature:

  • Stickers tend to be popular and familiar to users. Why? Well, because they use or have seen it in music, polls, questions, and locations.
  • The stickers enable more creative control on how stories should appear compared to the swipe-up links.
  • Plus, stickers enable the viewers to engage with stories. The swipe-up feature, on the other hand, doesn’t allow reactions or replies.

How To Use The Swipe-Up Link Tool?

Many content creators, brands, and public figures use the swipe-up link feature for collaboration and promotions or to refer to important things. Here’s how you can use it:

  • Open your Instagram.
  • Press on the “Stories” camera option present right on top of the screen.
  • Take a video or picture in the application, or you can pick one from the camera roll.
  • Proceed in tapping on the link icon present in your screen’s top middle area.
  • Start pasting the link. It can either be an IGTV or a URL.
  • If you are running on Android, then click on “Check,” and if you have an iPhone, then you can tap on “Done.”

How To Use Link Stickers?

Here’s how you can use your link stickers:

  • Open your Instagram app.
  • Proceed in tapping on the “Stories Camera” present on the top side of the screen.
  • Choose a video or photo, or you can even select from the camera roll.
  • Now, you need to visit the sticker tray icon section of your Instagram Stories.
  • Begin scrolling until you come across the link stickers.
  • Select the sticker, and you will be directed to a page that will allow you to either paste or enter an IGTV or URL.
  • Start repositioning the sticker by resizing and dragging it.
  • Here, you will also have access to three varying colors. Choose the desired one by tapping on the icon prior to publishing it.
  • If you are operating on Android, then press on “Check,” and if you have an iPhone, then you can press on “Done.”

Adding Links For Accounts With Less Than 10K Followers

Do you have less than 10,000 followers on Instagram but still wish to add links? Here are some hacks for you:

Using IGTV – It is possible to insert swipe-up links in your IGTV videos regardless of the number of followers that you have. It isn’t as flexible as inserting a direct link, but IGTV will enable you to insert numerous clickable links within your video description.

  • Start recording a video and upload it to your IGTV.
  • Ensure that you add links in the video description.
  • Make a story on your Instagram and insert a visible CTA (Call to Action) that will encourage your followers to click and discover the links.
  • Choose the link icon present on the top part of the screen.
  • Click on “IGTV Video.” Now your IGTV will be accessible directly through the swipe-up link from the Insta story.

Using Instagram Shop – Another method to drive traffic via your Instagram stories would be by inserting swipe-up links in your IG shop.

  • First, you need to set up your Instagram Shopping section.
  • Now, you need to create and put up a story on Instagram.
  • Pick the link icon present on the top side of your screen.

Click on the “Shop” option. Now your IG Shop will be accessible directly through the swipe-up link from the Insta story.