If you have allocated a budget for paid promotion on social media, you must consider Instagram advertising. If you want to know how to advertise on Instagram first, this post will tell you everything related to advertising on Instagram.
Almost 27% of Instagram users state that they find new brands and products via paid social advertisements and Instagram ads can reach more than 1.2 billion people or almost 20% of the population of the world belongs to the age group of over 13. Read below to know about the easiest steps you need to follow to advertise on Instagram in just a few clicks.
What are Instagram ads?
Instagram ads are those posts for which the businesses have to pay a certain amount to cater to the needs of users on Instagram. Just like Facebook, Instagram ads can show up across the app, along with exploration, feeds, and stories of the users. They look the same as the normal posts and usually comprise a label called sponsored to show that they are just an ad. They have features that often have features more than any usual post like links, product catalogs, and CTA buttons. How to advertise on Instagram.
How much does it cost to advertise on Instagram?
The cost of advertising on Instagram can depend on a few factors and there is no fixed price. Some common cost determining factors are as follows:
- Your target
- How competent is your industry
- Placement(cost may vary in between ads on Instagram vs Facebook)
- Time of the year (costs become higher in the shopping periods)
The most effective way of evaluating your budget is starting a draft campaign in the Ads Manager and searching for estimated daily results and audience definition modules, which can now tell you whether the settings of your budget will be enough to reach the desired group of audience in your duration.
You should remember that there is no such fixed way to know the exact amount to spend. You can start by spending only a few dollars per day, and rise there based on success. For controlling the cost of Instagram advertisements, you can either set a fixed budget for daily use or fox a spending budget for a lifetime. This will be explained in much more detail in this post ahead.
What are the different types of ads on Instagram?
There are different kinds of advertising ways on Instagram like:
- Reel ads
- Stories ads
- Image ads
- shopping ads
- Collection ads
- video ads
- IGTV ads
- Explore ads
- carousel ads
Such a wide range means that you can select the best type of ad that suits the goal of a particular type of business you are in. Every advertising format has its collection of call-to-action choices which are mentioned below.
- Reel ads
With the new introduction of Reels, Instagram has recently given the users potential to advertise through Reels. Ads can be seen amidst reels with the same specifications as the stories ads which can be seen in full-screen videos and can last for 30 seconds. They must include Serviceh music and sound to have proper integration with the reels.
- video ads
Just like the image ads, video ads are the ones that enable the businesses to provide a closer look to the users about their services, products, and brand. The video ads which are there in the feed can be almost 60 minutes in length, but the shorter videos are more effective usually.
- Image ads
Image ads are the ones that allow businesses to make use of only single images for advertising their brand, services, and products. Image ads are the most suitable ads for campaigns that have attractive graphic content that may be presented just in one image. These images can be made from very HD design or photography and illustration. You can also text the images. However, Instagram advises restricting overlaid text as much as you can for the most effective results.
- Stories ads
Instagram stories ads are the full-screen video or image ads that show up in between the stories shared by users. Instagram Stories are a widely used feature of this app and it has almost 500 million viewers every day.
The engagement is very high with the Stories ads because this format is inclusive of the entire screen of mobile and is much more immersive than the common ads. The best kind of Instagram story ads is those which look similar to the normal stories and are not very unique. While these stories ads are designed, businesses also use different Instagram stories organically and their features like GIFs, text, and filters along with attractive stickers.
This is the basic information you must have about how to advertise on Instagram. There are many other types of ads on Instagram but the most commonly used ads have been explained in this post above. You can use all of these ad formats for paid promotion of your business on any social media platform like Instagram. You can choose the type of ad format as per your target and preference.