Who doesn’t love free products? It is embedded in our psychology that when you get something for nil investment you are bound to be interested in that product. All business companies use this fact to their advantage and conduct giveaways time and again. It helps them attract the attention of their customers and in turn, they make a lot of profit. So here are ways how to do giveaways on Instagram.

4 Reasons Why Instagram Giveaways are an Important Part of Business Strategies

how to do giveaway on Instagram

Giveaways are one of the best inventions of new-age advertisement strategies. They help you with the growth of your business account on any platform or social media. Instagram is not an exception. You can conduct as many giveaways as you want and the best part is you don’t have to pay a single penny to Instagram. It doesn’t matter if you are a newbie. Just fix your market strategy and conduct a giveaway as soon as possible and you will see results in no time. First, let’s take a look at how Instagram giveaways put your business in an advantageous position.

  • Enriches the bonding between you and your target audience: Instagram giveaways are great options if you want to make the bond between you and your followers stronger and richer.
  • Attract followers at a faster pace: In a recent survey, it has been observed that around 86% of the total number of business accounts on Instagram conduct giveaways very frequently. Also, the follower count of those companies that conduct giveaways often grows 70% faster than those that don’t.
  • Increase your follower’s engagement with each post: Giveaways help you engage with your followers every time you post from your business account. If you need more followers simply buy some online. It is most likely that your followers will be eager for you to post and that would help you grow your business much more.
  • Sharing an upcoming product: What giveaways also do for you is make a huge number of followers share your posts as a part of the contest. Also, if you have a criterion for user-generated content you will be benefitted more.

How to Do a Giveaway on InstagramRules and regulations

Instagram is a great platform if you want to conduct a giveaway to entice your followers and encourage them for buying your product, or up the ante in your followers count. The rules are pretty much straightforward and less complicated than other social media platforms. But it is most likely that you do not know a particular rule have to (I mean YOU HAVE TO) follow while conducting a giveaway or a contest from your Instagram account.

There is a statement of release which you cannot ignore while conducting a giveaway on Instagram or your account might be canceled for breaching the user terms and conditions of Instagram. The statement you have to adhere to is as follows-

As Per Instagram rules, this promotion is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.

how to do giveaway on Instagram

Instagram demands that you operate your promotion lawfully, ensuring that you don’t break any federal, state, or local laws. Instagram also asks that you post official contest rules and terms of qualification.

You can’t tag any of your followers in the contest post who isn’t really in the post. Also, you will not be able to ask users to tag themselves in a photo when they aren’t visible. Users can mention (tag) others in a post’s comments, but they can’t tag others in the post itself. You can include a link to a legal notice about contest rules and details on your website in your description. Visit their help page on the Instagram website for an up-to-date list of terms for Instagram contests.

Now that you have gone through all the rules and regulations let’s go through some tips and tricks on how to do giveaways on Instagram.

5 Tips to Conduct a Near-Perfect Giveaway on Instagram

  • Time-limited contest: You should always make sure that your contests or giveaways are completed within a stipulated time. What it does is accumulate a large number of reach in your post within a very short time. With a sense of hurry added to your giveaway post, you can surely work wonders in your business plan. If you want more followers within a short time you can always buy followers through different websites.
  • Form a partnership with other brands: A great way to popularize your giveaway is to have a partnership with other brands on Instagram. You will get the necessary boost to your post and also the brand increases the value of your giveaway.
  • Choose the entry requirements of your contest: Always take some time and effort to choose the perfect requirements and conditions for taking entry in your giveaway. With proper likes, shares and follow requests from interested users you could flourish in your business within a couple of days. Always remember that your followers are the greatest resource for online marketing and social media advertisements.
  • Choose the correct hashtag: It is very important that you know the perfect hashtag for your post. Hashtags are one the best features available on Instagram and can get you thousands of likes, shares, and engagements in no time, and if you need more likes you can buy Instagram likes virtually. Pick a trendy hashtag and make sure that you mention it at least two or three times in your post.
  • Election of giveaway gift: Most importantly, you should choose the giveaway gift very wisely because that is what attracts more users to your post. Search for trendy giveaway gifts on the web and you will find plenty. Use great captions and make sure they are precise and to the point. If you can ask a celebrity to share your post, it would be the best cherry on the top.

So now that you know how to do a giveaway on Instagram, why wait? Hurry and get to the act.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂