Do you want to see your Instagram post become viral? Every individual who makes a new post on a social media network desires more people see it and, more importantly, respond to it. One technique to do this is to have your post appear among the top posts on Instagram. This article contains all the information about how to make a top post on Instagram.

Although the platform just provided this function around a year ago, it has pushed many users to take the edge of this marketing trend. They began to work on their postings more effectively since getting to the top 9 with over 3 million active users is not simple. However, you will agree that it is doable if some crucial suggestions are rigorously followed.

What does being in the top post mean really?

How to make a top post on Instagram? Well, what does a top post mean anyway? Keep reading to find out.

Instagram launched the Top Posts feature in 2016, and marketers have struggled to comprehend the algorithm that selects these posts. They concluded after some time that each hashtag has the top 9 photographs picked using a unique algorithm. They are shown in the form of a grid as a result of a hashtag search. It implies that if a user wants to see the most popular postings, he should click on the Explore Tab and enter the hashtag in question.

how to make a top post on Instagram

Furthermore, there is a top of articles not only in a particular category by a hashtag but also for the entire year, as well as the overall number of likes.

How Does Instagram Select the Most Popular Posts?

Now that you know what it means to make a top post, keep reading to see how to make a top post on Instagram.

Because there is currently no clear proof of how the IG algorithm works, several marketing professionals have concluded that numerous crucial aspects are taken into account when this decision is made.

The most crucial quality of a popular post is the number of likes. It should receive as many likes as possible during the first hour of being added, and it can assist this material in reaching the ideal grid.

A hashtag, on the other hand, plays a significant role in this scenario. There is a trend for hashtags with fewer results to be considerably simpler to get to the winning grid.

In reality, there is interdependence between the number of followers and hashtag ratings, because accounts with more followers may engage a larger number of people with their posts and have a better chance of being rated first.

Simultaneously, by using less popular hashtags, tiny accounts might achieve their aim of having their post recognized as the best. Another factor to consider is that the finest posts in bigger hashtag families are rotated more frequently (every 12 or 24 hours), but leaders of smaller hashtag groups can keep their top positions for a longer period (for about 3-4 days on average).

How to Boost an Instagram Post to the Top?

Months of studies and efforts to promote postings enabled specialists to identify many methods for getting a post to the grid of the top nine. This is a list of helpful techniques that will assist accounts with varying follower numbers in achieving their objective and making their post go viral.

  • Post attractive content

The first thing each user can do to draw the attention of their followers is to assess the information they have uploaded and make improvements to make it more efficient and appealing.

Naturally, most of us like high-quality material with an emotional backstory and attractive images. It should be both appealing and profound, so each post should be well-thought-out and inspire followers to connect with it as well.

  • Give an attractive caption

Captivating headers are essential since they may inspire engagement and conversation. They should be both educational and interesting. You can use a unique phrase to create the tone of your article or pose a particular question to elicit a response in the comments. It is critical to grasp the meaning of the image you are sharing, and a headline is a vital piece of the jigsaw.

  • Incorporate proper hashtags 

The usage of appropriate hashtags is one of the most crucial elements to consider. It’s fantastic if you have your distinctive term connected with your account, but it’s not enough. It is vital to utilize 5-7 hashtags with varying degrees of importance.

how to make a top post on Instagram

To go up in the rankings, choose one highly focused hashtag and a couple of more limited groupings. It is critical to remember that the more popular the hashtag you choose the fewer chances you have of being ranked first – the competition on the site is fierce. As a result, you should try using the most relevant but less-targeted hashtags to reach a larger number of people who are interested in your sort of content.

  • Choose the right timing to post

The website chooses which content deserves to be in the top spots in the feed. As a result, if you publish in the evening, your post is more likely to be seen by a larger number of people and garner more engagement. It is a fundamental piece of advice if you do not want to look more closely at your own demographic. Some tools may help you determine when your followers are most active, so it is best to add a post at this time.

Some people believe that it is hard to make a post one of the greatest on Instagram, but it is not impossible if you put in some work. Following these tips on how to get on top posts on Instagram, you have a good possibility of being in command of some hashtag groups. You must evaluate the methods and recommendations presented in the post and choose which hashtag group you can achieve this aim in. You will surely see the desired effect if you are persistent and continue to work on this objective for some time.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂