Instagram needs no introduction! The social media platform is a big hit. With smart marketing techniques and innovative ideas, anyone can succeed in selling products on Instagram. But, if you are just starting, you sure need someone to brainstorm on how to sell products on Instagram (2022). We’re here to do that job for you! 

Instagram has become the leisure spot for youngsters and adults to chill after a tiresome day. It is not uncommon to see many spending most of their time scrolling the Instagram feed. Needless to say, the platform has millions of users. And, what’s better than showcasing your products and works in front of millions? 

Apart from entertainment purposes, Instagram is used by entrepreneurs, artists, business people, and others to sell their works and products. You can buy Instagram followers to gain more audience and boost your business. 

how to sell products on Instagram (2022)

But, customers do not just click on a random product. The product must be appealing and attractive enough to make a person click on it for purchase, or enquire about it through a message or comment. In this article, we will learn how to sell products on Instagram (2022). Instagram trends change now and then. You need to be updated with the evolving changes to meet your business goals.

Here are some of the best working ways to sell your products on Instagram in 2022. 

Choose the relevant product

You should understand your Instagram audience and choose a product accordingly. Building the product niche is important to make the best revenue. Example: You can sell handmade scrunchies in attractive colors. You can sell makeup products, accessories, clothing, and more. These are physical products. 

Apart from these, you can sell fonts, graphic designs, content, presets, LUTs, and more. Try to choose aesthetic products as most Instagram users click on aesthetic products first. You can also sell services on Instagram such as online classes, therapy sessions, online consultations for treatments, workshops, coaching, etc. 

  • Provide complete information

Authenticity is the basis for any business. A customer will not trust you and purchase unless they believe you are an authentic source. As Instagram is an online platform, the customers don’t get to see you directly. So, you need to showcase yourself as a trustworthy seller. Provide complete information about the products that you are selling

In your Instagram profile, provide complete details about your business page on the bio. You can add your location, phone number, email address, and name if necessary. You can also mention if Cash on Delivery (COD) is available. Some sets of audiences prefer COD as it is believed to be a secure option. Keep your account a professional / business account.   

  • Engage the audience with your content

how to sell products on Instagram (2022)

Instagram has tons of content in it. To make the audience stop by and read your content, your content must be unique and appealing. Boring content seldom invites customers. To build loyal customers, follow a proper plan with an aesthetic theme. You can implement innovative ideas and creativity to widen the reach of your content. 

Use high-quality photos and videos to create posts. Reels are currently on top trend in Instagram. Make funny and interesting reels with your products. Spread brand awareness before jumping directly into product marketing. You can create engaging content by making the audience interact with the posts. Conduct Q&A sessions, and polls. Never ignore messages. Regularly reply to customers in comments and messages. 

  • Explore Instagram Advertising

If you are all set to invest some amount to advertise your products on Instagram using a paid promotion, that’s a great idea. Apart from organic reach, you can get additional reach through paid promotions. Make use of photo ads, video ads, and story ads; explore ads, collections ads, and slideshow ads on Instagram. These ads have the potential to reach a lot of new people. Use relevant hashtags in your posts. You can also use the Facebook ad manager to get the most out of promotions. Under a post, you will find the ‘Promote’ button. Press this button to promote your posts. 

  • Influencer marketing

Influencer marketing is one of the best tips on how to sell products on Instagram in 2022. It will expand your business and make it reach more people. You can hire an influencer and make them do a reel or video with your product. The influencer should have a good fan following. The influencer you choose must be suitable for your product. 

Example: You can choose a model to market your skincare products like face wash moisturizer or face scrub. Instead of working with one big influencer, you can also work with 5 small influencers who have a decent fan base. Influencer marketing will help you achieve good sales, as your products will be exposed to a large audience.  

When you scroll through your Instagram feed, you could see a lot of business pages. In a day, you can see yourself visiting at least one business page profile. This can be clothing, sunglasses, shoes, accessories, home care items, etc. 

Not just you, almost every Instagram user visit at least one business page in a day. This is a great boon for both small and big entrepreneurs, as they can earn customers just through social media. We believe you now have a good idea of how to sell products on Instagram in 2022. Instagram plays a big role in e-commerce. Make use of it smartly to get your profits quickly. 

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂