Instagram Insights can show you the entire engagement analytics which can empower the people to enhance your strategies to use Instagram for business. You must know how to view insights on Instagram to make use of this platform in a better way. You don’t have to use any more guesswork to know what is effective for your viewers, as you can know this by Instagram insights itself. 

It also allows you to get more comments, and likes and earn a lathe number of followers which can cause an exponential rise in your profile. This post will tell you all that you should know about the Instagram insights feature and how it can help you in improving your Instagram profile.

Instagram is a widely known social media platform with millions of users from different corners of the world. It is used by people of all age groups. Initially, this platform emerged as a visual platform only but as time passed by, with new upgrades this turned out to be an interactive platform that puffer.

What is Instagram Insights?

how to view insights on Instagram

Instagram Insights is one such feature that enables the users of Instagram business accounts to view the analytics which is reached to their posts and profile. This data allows you to recognize what are the likes of your audience and how you can engage with them more. This is the best strategy for improving your Instagram account. You can also improve your account if you buy Instagram likes

This feature has been recently introduced by Instagram and can be used only on Instagram business profiles. It has a lot of benefits that can be of great use for Instagram business accounts. This post will tell you more about how you should use this feature and the steps you need to follow. 

Why should you use Instagram Insights?

Instagram Insights allows you to get access to higher user engagement which is important to building your Instagram profile. It is not sufficient for you to know only the numbers like the count of likes and comments you get on each post. It is very important for you to know and understand the needs of your audience as well. 

This is where the feature of Instagram Insights comes into the scene. It tells you about how they do different things, what are their preferences along who they are. You can take very effective business decisions depending on what your mind says. 

There are more chances for you to hit this mark only when you can authenticate assumptions with hard and cold facts. Analytics and data also help in the measurement of impact created by your marketing strategies through various channels to check if there is anything that needs to be done in some other way such as targeting a new audience group, posting at some particular time of the day and try experimenting with different types of format. 

Social media is not very different from the rest of the marketing aspects in the meaning that it can be assessed and you can make the necessary changes for improvement. That is the main reason why you can create an Instagram strategy with more efficacy with the use of the Instagram Insights feature. 

how to view insights on Instagram

You must be wondering how you can use Instagram Insights so you must know that to use this feature you are required to have a business profile. If you are a user of a personal account on Instagram, you can change it to a business profile using your phone. There are many ways by which you can convert your Instagram personal profile to a business profile. You just need to follow a few very simple steps to make this conversion. 

  1. Launch your profile after opening the Instagram app.
  2. Access the settings page.
  3. Click on the account. 
  4. Tap on the Switch to Professional Account option.
  5. Select a category and tap on done.
  6. You can also get the Switch to a Business account option and connect to Facebook.

Make sure that you already have access to a Facebook account before connecting to the page. If you haven’t connected your Facebook account before, you must check out the instructions and follow them to connect your Facebook account. 

After you finish setting up your Business or Professional Account, you can start using Instagram Insights. Before getting into particular instructions to use it, however, there is channel analytics which must be known by the marketers with a clear understanding of how you should use them. 

Here is a brief look at the Instagram insights to help you know more about it: 

  • An overview of Instagram Insights 

Insights Overview is the main page of Instagram Insights. Here are the main pieces of information you should have: 

  1. Data range: This shows the number of weeks and days of data on your screen. You can also change the time amount by tapping the last 7 days on the corner of the screen. 
  2. Information: This is one of the places which give you information about the details related to different aspects of your account.

Here was everything you should know about how to view insights on Instagram. Follow all the steps mentioned above to view all Insights related to your Instagram account. However, before everything don’t forget to change your Instagram account to a business account. 

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂