Instagram is one of the most cost-effective methods to advertise and sell your work, and Instagram hashtags for photography are an essential aspect of any social-savvy photographer’s approach.

Knowing how to utilize photography hashtags may help you develop your following, interact with other photographers, collaborators, and possible purchasers, and even drive more traffic to your online photography portfolio. When it comes to bringing your work in front of an excited audience, smart use of photography tags is critical.

Want to increase your Instagram followers by using photography hashtags? We’ve compiled a list of the greatest photography hashtags and explained how to choose the correct one’s for you.

How do hashtags work on Instagram?

Instagram hashtags for photography

On Instagram, hashtags serve as searchable keywords. When you click one, you’ll get the top posts and the most recent posts with that tag. If a person is particularly interested in a specific issue, they may follow hashtags in the same manner that they would follow another user.

Simply add your hashtags into the description of a post to hashtag it. Too many Instagram hashtags for photography, on the other hand, may become unmanageable and have a poor influence on user experience, thus it’s recommended to do one of the following.

When you’re through with your caption, hit the enter key and add a period. Do this a half-dozen times more. This will result in a period-filled column. Or you could also add your hashtags to the caption in a block at the bottom. If you use an Instagram scheduling service to make your posts ahead of time, this strategy is ideal. Remark and then include your hashtags.

Which hashtags to use for your photography posts?

So, which Instagram hashtags are the best for photographers to use? It’s a straightforward question with a nuanced response. To begin with, it’s crucial to understand that the most popular Instagram hashtags for photography aren’t always the greatest ones for photographers wanting to build a genuine audience.

You might be tempted to flood your feed with the most popular photography hashtags to optimize the reach of your posts. #photography and #photooftheday are two extremely popular hashtags, with hundreds of millions of posts. Don’t! Using the most popular hashtags, on the other hand, almost assures that your photographs will be lost amid millions of other ‘grams. On the other hand, if your Instagram tags are overly specialized, then few users will look for them, and you will receive no engagement.

So, where exactly is the sweet spot? It is ideal to utilize a combination of popular and less popular Instagram hashtags for photography. Here are some combinations that you could follow. 

  • 5 to 7 incredibly popular hashtags (about 100,000 to 500,000 posts)
  • Five to seven hashtags that are somewhat popular (about 10,000 to 100,000 posts)
  • Three to five hashtags per niche (less than 10,000 posts)
  • A maximum of three branded hashtags (ie hashtags specifically related to your brand)

You may use up to 30 hashtags for each post on Instagram, but quality over number is the way to go.

Keeping track of your competition could also help 

Instagram hashtags for photography

Looking at other photographers whose style and photography subject matter are similar to your own, or who are shooting in the same location, is a terrific method to decide which Instagram photography hashtags to attempt.

Assume you are a wedding photographer in Boston seeking wedding photography hashtags . You go through some other feeds and find #bostonweddings, which has just under 80,000 postings and appears to be a safe bet. Others are using the hashtag #bostonwedding, which has over 100,000 followers. You may pick one or try both. However, the hashtag #massweddings, which has less than 1,000 postings, maybe too little to be useful.

If you’re publishing images of a bride and groom posing in the snow, tagging them with #winterwedding might be a terrific way to reach folks all over the world who are seeking inspiration shots of frosty weddings.

Keep in mind that if those individuals aren’t nearby, they may like your photo and maybe follow you. But they’re unlikely to be the ones hiring you for jobs. Keep your final aim in mind when using photo hashtags, whether it’s paid job or simply cultivating an online following.

If you’re publishing images of a bride and groom posing in the snow, tagging them with #winterwedding might be a terrific way to reach folks all over the world who are seeking inspiration shots of frosty weddings.

Keep in mind that if those individuals aren’t nearby, they may like your photo and maybe follow you. But they’re unlikely to be the ones hiring you for jobs. Keep your final aim in mind when using photo hashtags, whether it’s paid job or simply cultivating an online following

Now that you’ve mastered basic photography tag strategies—and your photography website is looking its best—time it’s to brush up on the finest hashtags for photographers. You could use some general hashtags such as #awesome_photographers, #iglobal_photographers, #ig_exquisite,#ig_great_pics, #master_shots, #photographyeveryday,#photographyislife, and so on. Or you could also use some technical hashtags such as your camera model, lens specifications, or hashtags such as #aperture, #bokeh, #depthoffield, #fisheyelens, #goldenratio, #longexposure, and so on. You should also use hashtags that go with the content of your photographs such as whether the picture you have posted is a #portrait or something related to #nature. The bottom line is to be creative.

Rocking it with your  Instagram hashtags for photography means more people visiting your Instagram profile—which equals more business. When your fans fall in love with your work, they’ll want to visit your website to see more of it. Make advantage of your one valuable outbound link in your bio to direct prospective collaborators, consumers, or clients to your website where they can view more of your work and learn more about who you are and what you do.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂