Micro-influencers are becoming increasingly popular on Instagram, and for good reason. Micro-influencers are social media users with a smaller but highly engaged audience, who can be effective tools for businesses to reach their target market. In this article, we will explore what a micro influencer is, the advantages of working with them, how to identify them, best practices for working with them, and the cost of working with them on Instagram.


 What is a Micro-Influencer?

A micro-influencer is an individual on social media who has a smaller but highly engaged following. They typically have anywhere from 1,000 to 100,000 followers and tend to specialize in one particular area or niche such as fashion, beauty, or travel. Unlike macro-influencers (those with more than 100k followers), micro-influencers often come across as more authentic and relatable to their audience due to their smaller following. As such they often have more influence over their followers than macro influencers do.

 Advantages of Micro-Influencers

The main advantage of working with micro-influencers is that they are more cost-effective than macro influencers while still having the potential to reach a large number of people in your target market. Additionally, because they have fewer followers and specialize in one particular niche or topic, it is easier for brands to ensure that their message resonates with the right people and that it reaches its intended audience.

 How to Identify Micro-Influencers?

When looking for potential micro-influencers to work with you should consider the following:
• Their engagement rate – This can be determined by looking at how many likes they get per post compared to how many followers they have;
• Their niche – Look at what topics they typically post about;
• Their authenticity – Look at how genuine and authentic their posts are;
• Their values – Consider if their values align with yours;
• Their reach – Take into account how many people their posts could potentially reach;

See also  Can You Make Money as an Instagram Influencer? Find Out Now!

 Best Practices for Working with Micro-Influencers

When working with micro-influencers you must follow best practices so that you can maximize the effectiveness of your campaign:
• Have clear objectives – Make sure you know exactly what you want from the collaboration before reaching out;
• Choose wisely – Do your research and make sure that you choose an influencer whose values align closely with those of your business;
• Be transparent – Make sure that Serviceh parties understand what is expected from each other before getting into any kind of agreement;

Benefits of Working with Micro-Influencers on Instagram

There are several benefits associated with working with micro-influencers on Instagram:

• Increased brand visibility – Because micro-influencers typically have fewer followers than macro-influencers, there is less competition for attention which means your brand’s message stands out more easily;

• Higher engagement rates– Because micro-influencers have a smaller but highly engaged following there tend to be higher levels of engagement when compared to macro-influencer campaigns;

• Cost effectiveness– Working with micro-influencers tends to be much cheaper than working with macro-influences since they usually charge lower fees due to having fewer followers;

Challenges of Working With Micro Influencers on Instagram

While there are many advantages associated with using micro-influencer campaigns there are also some challenges that should be considered:

• Finding suitable candidates– It can be difficult finding suitable candidates as there may not be enough options available in certain niches or geographical areas;

See also  Discover When Instagram Influencers Became a Thing!

• Engagement levels– It can take some time before engagement levels start increasing as it takes time for audiences to become familiarized and trustful towards new faces/accounts;

• Time-consuming– Managing multiple collaborations can take up a lot of time as each collaboration needs individual attention for it to succeed

 Cost Of Working With Micro Influencer On Instagram

The cost associated when working with micro-influencer campaigns depends largely on factors such as the size of their following and geographical location but generally speaking it tends to range between $50-$200 per post depending on various factors such as content requirements etc. However, if done correctly then this type of marketing strategy can offer great value when compared to other types of marketing activities due to its ability to reach targeted audiences effectively while being relatively cost-effective at the same time.

At Adfluencer we understand the importance of leveraging social media platforms like Instagram in order promote brands effectively while keeping costs low. We specialize in helping businesses develop successful strategies leveraging powerful tools such as nano &micro influencer campaigns so if you’re looking to get started then please don’t hesitate to get in touch today!


What counts as a micro-influencer?

A micro-influencer is someone with 1000 to 100000 followers. Micro-influencers specialize in a specific niche or domain and are often considered industry experts or subject matter experts. [Micro-influencers] have stronger relationships than regular influencers.

How much do micro-influencers make on Instagram?

According to InfluencerMarketingHub Instagram is based on the standard price tag approach for influencers. the post Medium influencer (50000 – 500000 followers): $500 – $5000 posts. December 5, 2022

What is an example of a micro influencer?

(Some say as few as 10000 followers make someone a nano-influencer.) Micro-influencers promote products to their followers based on their interests or expertise—think of a food blogger promoting a meal preparation service. Or a travel writer who shares their favorite luggage brand. . .

What is a nano influencer on Instagram?

Nano influencers are social media users with 100 to 10000 followers daily. Theyre not professional influencers by any means — and most of their posts usually consist of pictures of family and friends cat videos and memes.

What are the 4 levels of influencers?

Micro influencer: 10000-50000 followers. Medium Influencer: 50000-500000 followers. Macro influencers: 500000-1000000 followers. Mega Influencers: Followers.

How much does Instagram pay for 1,000 views?

$250 – $750 per 1000 interactions (or $0.25 – $0.75 per post interaction) October 12, 2022


  • Anna Beker

    Influencer Marketing Expertin bei Adfluencer. Mag Tennis, Brettspiele und TikTok.