Amidst all the social media platforms, Instagram is hands down the most creative one. Not only can you share deep and thoughtful posts, but you can also use the same platform to dance and make funny videos on. If you are an avid user and have been wondering what is an Instagram challenge? (creating one), we have the right tips for you.


Creating an Instagram challenge can help you in multiple ways. From boosting your engagement to reeling in new followers, you get to experience a lot more than you anticipate.

In this detailed guide, we will talk more about the Instagram challenge, how it is beneficial and how you can create one of your own. This can help you gain more followers. There is one more way that can help you build audience and that is when you buy Instagram followers

What is an Instagram challenge?

what is an Instagram challenge

An Instagram challenge can include posts, videos, reels, and stories and involves an original trend started by a creator on the platform.

During a challenge, the original creator creates a prompt over a week and the other accounts hop on the trend or give their twist to it.

What are the benefits of an Instagram challenge?

Simple knowing what is an Instagram challenge? (creating one),isn’t enough. Ideally, you need to know why you’d spend so many hours of your day taking part in a challenge. Here’s why:

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  • Following an Instagram challenge or being the creator of one allows you to get more followers. Keep in mind that this happens when the challenge is interesting enough and more and more people join in or give you credits for the challenge.
  • Conducting an Instagram challenge also builds better trust in your brand and products, thereby creating more engagement on the platform.
  • And, lastly, Instagram challenges are fun. It is creative, and trendy and allows you to connect with more and more people around in your niche, which is always a creative way to grow your following.

So, if you are considering starting an Instagram challenge looking at the benefits, let us show you how you can do it.

How to Create an Instagram challenge?

Now that you have a basic idea about the Instagram challenge, you now need to know how it works. What can you do differently?

We have some fruitful tips to share:

  • Collaborate with other Instagram accounts

If you have a very limited following but a very engaging Instagram challenge idea, contact bigger Instagrammers. Connect with them and share your idea and ask if they would want to collaborate.

When you pair up with more Instagrammers, your challenge is likely going to reach more audiences, allowing you to grow your engagement exponentially. If you do it on your own, chances are that only your audience will engage with the challenge. 

That’s not necessarily a bad thing but why would you stop at minimal interaction when you can grow it?

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  • Select a hashtag

what is an Instagram challenge

Initially, when you start an Instagram challenge, you might have negative thoughts infiltrating your mind. You must be thinking it wouldn’t work out. So, choosing a dedicated hashtag for the challenge might seem futile in that case. This is where you are wrong.

Instagram is a very volatile social media platform, which comes in handy when it comes to trends and challenges. You never know when a big account picks up on your challenge and gives you a shoutout.

In such cases, having a dedicated hashtag can further amplify the challenge and get it to more people on the platform.

  • Have simple prompts

You need to understand that people come on social media to relax and have a fun time interacting with other creators. So, when it comes to what is an Instagram challenge? (creating one),you need to keep your prompts very simple.

Don’t add too many steps or too complicated of a task. If you are doing a dance challenge, keep the steps simple enough so everyone can join in.

Your main aim with any Instagram challenge is to make it accessible and available at everyone’s disposal. You don’t want to overcomplicate things because that’s when things start to become stagnant and not get viral.

  • Have a set time frame

With Instagram challenges, you want to have a time frame. If your challenge is to drink a gallon of water every day, you want to keep doing it for a week to see how it affects you and your body.

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Not having a set time frame makes the process very haphazard and out of the blue. Also, try to keep the duration for the challenges short so they don’t start seeming like a chore by the end of it.

  • Invite more people

When you are creating an Instagram challenge, you want as many people to join as you can think of. The more, the merrier. In that case, we’d recommend that you focus on inviting more Instagrammers to join your challenge and then encourage their followers to do the same.

There’s nothing better than a chain network of outreach for the challenge. The sooner you do it, the easier it becomes to take on.

Instagram challenges and trends are the easiest and most engaging way to grow your Instagram account. If you have a good trend in mind that you think other users will respond well to, you need to share the same before someone else starts the trend. All you need to do is be proactive with the challenge, keep things simple, and welcome as many people as you can. 


  • Emon

    Key Account Manager bei Adfluencer, Experte für jedes Social Media Network.