LinkedIn users frequently underutilize the LinkedIn summary, that is the “about” section. Many people leave it vacant or put in a short phrase that would be well fit for a LinkedIn title or resume overview. However, whether you’re using LinkedIn to get a job, sell your business, or establish your professional identity, how to write a LinkedIn summary is essential to know. 

Whereas the headline has a limit of 120 characters, the LinkedIn account summary has a limit of 2,000 characters. This “about” section could provide you with 300-350 words and if you want to know how to write a LinkedIn summary then this is the section you need to concentrate on to improve your account by adding individuality, refining your search terms, explaining your professional journey, and pushing readers to take action.

How to write a LinkedIn summary?

how to write a LinkedIn summary

How to write a LinkedIn summary? Here are all the little kicks and knacks you need to remember. 

Writing a fantastic LinkedIn profile from top to bottom is the simplest method to distinguish yourself from the half-billion other LinkedIn users. Even if you’ve uploaded a terrific profile photo, personalized your headline, and described your career and school history, leaving your LinkedIn summary blank is a significant missed opportunity for a variety of reasons.

When someone visits or shares your LinkedIn profile, the summary is among the first things they see. It is part of your profile’s introductory business card, which also comprises your name, image, tagline, most recent work experience, education, and contact details. This data is “above the fold” on both mobile and desktop, which means it’s among the first pieces seen on your account and doesn’t need scrolling down.

In an age when culture fits and culture additions are hot topics, the LinkedIn summary is a great place to show prospective employers what your interests and specializations are, and so on. The about segment on LinkedIn, more than any other, allows you to approach the reader effectively and convey many sides of yourself – from professional achievements to personal inspirations.

When recruiters look you up on LinkedIn, summary information influences the results. Although your summary does not carry as much weight as your title or the job descriptions and details in your work experience segment, it can nevertheless help you stand out from the crowd.

Including terms that a recruiter could type into a search box – hard-working, job descriptions, or industry terms — in your LinkedIn summary enhances your visibility and shows opportunities.

Why is a good LinkedIn summary important?

how to write a LinkedIn summary

Here is why working on your LinkedIn summary is important. 

  • First impressions matter

By default, LinkedIn displays only the first few lines of your LinkedIn summary after which the reader would be compelled to click on the “see more” option to view more. This equates to about 290-310 characters. That implies your first 300 characters must be compelling enough to pique the reader’s interest and entice them to discover more about you. If you’re a good writer, you may start your synopsis with a snappy hook that entices readers to click “See More.”

  • Put in suitable keywords and job descriptions

To identify the perfect applicants, recruiters use a fusion of job descriptions, skills, and other key phrases. LinkedIn even displays some of the search terms that were used to reach your profile. Consider checking out the dashboard beneath the summary section on your profile. “Search appearances” will be one of the stats there. Click on it to view a report of your searches. If your profile doesn’t have any relevant search terms, it suggests the keywords used in your profile are not optimized for recruiter queries.

  • Provide concise details about your career

Your LinkedIn summary section is not similar to a cover letter, and it is not the place for your full biography. However, it is the ideal place to provide context for your career path, highlight your accomplishments, and delve into what it is that makes you amazing at what you do. These would be details that recruiters and potential employers want to know. Offer insights as to why you switched from one firm to another. Employers would want to make sure if the role they’re filling is a good next step for you.

  • Adding dynamics to the description

Using specific questions as ideas for creating your LinkedIn summary could help demonstrate to potential employers what you value, how you’re progressing in your career you, and whether you’d be a good fit for the position. Some questions could help reveal your individuality. For example, what are your aims and objectives, what your work principles are, why you are passionate about your present profession or industry, what knowledge have you gained from your previous experiences, and so on?

Composing a LinkedIn summary could appear to be an unnecessary task, particularly if you maintain your profile consistently, and keeping it updated. You may also consider it superfluous if you don’t invest much time on LinkedIn or are not looking for work. A decent LinkedIn summary, on the other hand, is critical for career success. It can be a useful instrument for social selling for marketers, and it can be the doorway to a new employment chance for other professions.

Consider your LinkedIn summary to be equivalent to your resume’s objective segment: It should provide the reader with a clear understanding of what makes you unique, and what you want from the viewer in only a few phrases.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂