Social media may often feel like yelling into the abyss if it isn’t well planned. However, by employing LinkedIn advertisements, you can ensure that your brand’s message reaches the correct people and they start to follow you. And that was in front of a group of powerful decision-makers. Four out of every five members of the platform’s 690 million+ users have the potential to influence company choices. These influencers also have two times the purchasing power of regular internet audiences.

Follow along with our LinkedIn ad guide to learn about the many sorts of advertising available and the goals they may help you in LinkedIn Campaign Management. We’ll also guide you through the process of generating a LinkedIn ad and offer some of our finest conversion-boosting tips and tactics.

How to efficiently use LinkedIn

Advertisement goals on LinkedIn

LinkedIn employs objective-based advertising, which allows marketers to create ad campaigns that are tailored to certain business objectives. From awareness to conversion, businesses may work their way via all three stages of a marketing funnel. The three most common sorts of objectives are listed below.

On Linkedin, there is awareness advertising.

Begin with an awareness campaign to get your brand on people’s minds. These advertisements encourage people to talk about your products, services, and brand. You may also attract more followers, boost views, and stimulate more interaction with this impression-based marketing.

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LinkedIn Consideration Ads

If you want to qualify leads who are already familiar with your business, go with a consideration ad. These commercials are designed to assist marketers to achieve the following objectives:

Increase the number of visitors to your website and landing pages and increase followers.

Encourage visits to other social networking platforms and websites, as well as likes, comments, and shares.

Views on video: Use video to tell your company’s narrative, show off your latest product, or show a day in your life.

Consider running a conversion ad on LinkedIn if you want to generate leads or close a deal.

They can assist in achieving the following three goals:

  • Lead generation: Generate leads on LinkedIn by filling out forms that are pre-filled with information from your LinkedIn profile.
  • Increase website conversions by encouraging more users to download an ebook, subscribe to a newsletter, or buy a product and increase followers.
  • Applicants for jobs: With a job posting, you can get the word out about your company’s current employment position.

Ad types on LinkedIn

LinkedIn offers ten distinct styles to help you achieve your marketing goals. This section deconstructs each ad format and explains what goals each ad may help you reach. We’ll also show you some LinkedIn ad samples and specifications.

Advertisements on a carousel

To communicate your brand’s narrative, exhibit items, or provide insights, LinkedIn carousel advertisements employ a project that starts with a row of cards. The trick is to keep your users scanning for more information by using great images. Brand recognition, website visits, engagement, website conversions, and lead generation are all objectives.

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In 9 easy steps, learn how to make a LinkedIn ad.

Follow the steps below to make your own LinkedIn ad with reference to LinkedIn Campaign Management:

Step 1: If you don’t already have one, set up a LinkedIn page.

To develop Sponsored Content as well as Sponsored Messaging Ads, you’ll need this. 

Step 2: Log in or create an account in Campaign Manager.

All of your advertising operations, such as running campaigns and monitoring your budget, will be managed through the Campaign Manager platform, commonly known as LinkedIn’s ad manager. Advertisements using Messaging.

Step 3: Decide on your ad’s goal.

Consider the type of action you would really like to elicit from your audience.

Step 4: Determine who you want to reach.

You must first select a location, after which you may enter your job title, business name, industry type, and personal or professional hobbies. For Sponsored Content and Text Ads, LinkedIn advises a target audience of at least 50,000 people if it’s your first campaign. The optimal number for Message Ads is 15,000 characters.

Step 5: Decide on an advertisement format.

You can choose from Sponsored Content (single-image, carousel, or video advertisements), Text Ads, or Message Ads, depending on the purpose you choose.

Step 6: Make a budget and a timetable for yourself.

Based on other competitive offers for your ideal audience, the Campaign Manager will suggest a price range. The first 2-4 weeks are usually regarded as a learning period in which you discover what works (and what doesn’t). LinkedIn suggests a daily allowance of at least $100 or a monthly cost of $5,000 for testing.

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7th step: Begin creating your ad.

If you choose Sponsored Content or Text Ads, the Campaign Manager will send you previews so you can see how your ad will look when it’s finished. You’ll be able to send yourself a test message with Message Ads.

Step 8: Give us your payment details.

You’ll need to pay before your ad can be seen by the general public.

Step 9: Evaluate results

The analytics dashboard for your LinkedIn advertising is the first thing you’ll see when you login into Campaign Manager. You may check performance metrics, view charts, and demographics, and export a CSV report from this page. This is also where you’d go if you wanted to track conversions. 

How to efficiently use LinkedIn

The bottom line.

On LinkedIn, specifying where you want your advertising to be visible is required. When creating an ad campaign, the only field that must be filled in is your selected location. You may reach potential customers by city or metropolitan region, or you might go wide and target audiences by nation, state, or province. The company data, demographics, education, employment experience, and hobbies may then be used to further filter your target audience. One note of warning: LinkedIn cautions against ad targeting that is too detailed. If you’re new to LinkedIn advertisements, you should start by casting a larger net and focusing on three targeting features under the LinkedIn Campaign Management work.