What started as a fun video platform is now one of the biggest video-based social media platforms with over 1 billion active monthly users. Not just for entertainment, Tiktok has also become people’s primary source of income. With the growing popularity, it is common for you to question how much money do Tiktokkers make?
The answer is subjective and depends on a lot of factors. It depends on the number of followers, the kind of viewership an account gets, and also the outreach and exposure. Besides TikTok’s creator programs where they pay a standard amount to the popular creators, most TikTokkers earn through sponsorships.
This post will explore more about Tiktokker’s revenue generation and also highlight some of the highest-paid tiktokkers.
How much do the Tiktokkers make?
As we said, the amount of money each TikTokker makes is subjective. It depends on the followers, the consistency of the posting, and also the number of views they are getting.
What started as a simple fun video app has now diversified. There are content creators that publish educational and informative videos too.
For earning through TikTok’s Creator Fund, the account should have over 100,000 followers and 100,000 in the last 30 days. Ticking off these eligibility criteria allows the creators to monetize their content and earn from it.
Can I post branded content on Tiktok?
Tiktok is an extremely versatile platform, which allows you to post any kind of content, including sponsorships. If you have gained a good brand deal that pays well, you can leverage the platform to share the said content.
The money from the sponsored post will again vary from one creator to the other. Some of the popular creators on Tiktok easily earn between $100,000 to $200,000 per sponsored post. Celebrities, on the other hand, easily earn up to $500,000 per post.
Highest Earning Tiktokkers
There are billions of active users on TikTok. So, nitpicking a few can be difficult. Our list here focuses on some of the most popular TikTok stars that have risen to fame solely through the platform.
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Charlie D’Amelio
Charlie doesn’t need an introduction at all. With over 100 million followers on Tiktok, she is a trailblazer and someone who changed the facet of the platform. Although she has been part of several ongoing controversies, Charlie is also known for her unique dance moves and trends that she starts on the platform. She has a major fan following and earns millions for her sponsored posts. She has worked with brands like Hollister, Dunkin Donuts, etc.
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Dixie D’Amelio
Following in on close second is Charlie’s sister, Dixie. Although Dixie doesn’t have over 100 million followers, she does have a dedicated following that has put her on the map. Besides sharing dance videos and collaborations with Charlie, Dixie has also released original music that has gained her popularity. She released her first single back in 2020.
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Khabar Lame
If you use Tiktok, Khaby doesn’t need an introduction. He has created a name for himself with his unique quirk and fun. His videos became viral because of his unique personality. Despite using no dialogues or detailed skits, Khaby has over 100 million followers on Tiktok and has garnered a similar level of popularity on Instagram too. So, his content has diversified a lot over the years.
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Addison Rae
Addison is one of the earliest Tiktok stars that rose to fame over time. She started out posting her short dance clips on the platform. However, soon after, she started diversifying her content and posting new trends and challenges. With over 80 million followers, Addison now runs her beauty line and has been part of Netflix web series too.
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Bella Poarch
Although Bella has received a lot of criticism and backlash for doing the bare minimum on TikTok, she has still managed to garner a dedicated following that does pay her bills. She has over 80 million followers; Bella is one of the highest-paid TikTok stars. Besides her videos and posts on Tiktok, Bella also has released her original music and has done sponsored videos for bigger brands like Google, Prada, etc.
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Josh Richards
While most of the popular TikTok creators are female, Josh Richards has established himself as a leading star on the platform. If you are wondering how much money do Tiktokkers make, be assured that Josh makes quite a lot. With over 25 million followers, Josh not just posts random tiktoks, he has an energy drink brand and also a talent company that he manages. He is also the founder of several other companies.
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Kris Collins
Known popularly as Kallmekris, Kris is another well-known Tiktokker that deserves a mention on the list. She is known for playing multiple characters, some of which are inspired by her family members. Besides TikTok, she has a good following on YouTube as well, which adds to her popularity. She has worked with brands like Hershey, Pantene, etc. Her venture started in 2020 when the pandemic hit and she is now pursuing it full-time.
It is common to think how much money do Tiktokkers make, so, we thought we’d clear the air. Tiktok is consistently growing, so it isn’t surprising that things are going to get better pretty soon. Also, these are some of the most popular tiktokkers and their earnings; the list includes a lot more that we couldn’t fit in.