With over 2 billion app downloads and counting, TikTok is one of the biggest social media platforms. It has something to offer for everyone’s taste and interest. Videos ranging from viral TikTok challenges, lip-sync, cooking, dance, and others, makeup and beauty have claimed their space on TikTok. The exposure and the viral hacks have given beauty influencers and makeup brands interest in Tiktok. The platform has become one of the sought-after marketing and investment spaces for the beauty industry.
There is no denying of the fact that Gen Z has revamped the makeup and beauty industry as we see now. The emergence of online beauty communities like Jeffrey Star, James Charles, the Kardashians, and others has brought the makeup industry to new heights. Beauty enthusiasts and influencers are racking up millions of views and likes through their makeup tutorials and hacks. These influencers have built their career and created million dollars businesses from such hacks and tutorials.
Why do makeup hacks go viral?
Makeup is no longer limited to just women. With makeup becoming genderless, the outburst of the makeup industry is remarkable. The demand for makeup has become huge. Demography from young to older women want to look their best, and they want their A-game for their glamour routine. However, makeup is often looked as a time-consuming task, which most can’t keep up with. Either one does not have time or does not know how to put on that effortless makeup regime. That is why makeup hacks videos on TikTok are such a craze.
TikTok, with its bite-sized video clips, is full of accessible content, and rewatchable videos make it very easy to consume. Creative contents with popular music, audio, and trendy hashtags make it consumer-friendly. This high consumable attribute makes it a buzzing platform for beauty content creators. Contents ranging from skincare, haircare, and makeup are available in a click within seconds. This has changed the ways of the beauty industry.
Makeup hacks Contents
One would be amazed by the countless makeup hacks available on TikTok that can cater to your needs. TikTok gives a creative space for every user to share their life-changing hacks. There is always a new trend that is doing the buzz going viral. However, one should understand that the platform is also filled with fake hacks, which might give you unwanted results. Not every makeup hack content creator is a professional or an expert and should be careful of such hacks.
Tiktok has become the go-to place for finding makeup hacks and tips. Flooded with mash-up of pros and amateur making magic and setting trends, these makeup post inspires us to try these hacks. These makeup hacks then become a perfect platform to advertise your local products and brands. While making content, make sure you are on point with your idea or product, as TikTok videos are short and crisp.
Makeup hacks that work
So what makeup hacks usually make the trend or becomes viral? It is important to strategize your content to garner the optimum views, likes, and shares. There are high-end makeup products to artist recommended items on the platform, but not everyone can afford those pocket emptying hacks. While making makeup hacks content one should take the money factor carefully. Everybody loves a pocket-friendly makeup hack that will not make a hole in your pocket. It becomes easier to try and purchase if there is a product advertisement. Hacks that can be easily done, like that of do-it-yourself, have become trendy hashtags.
Makeup hacks that are easy on time are another craze that inspires people to try those hacks. Not everyone has the luxury to spend hours investing in getting their glam in order. Hacks that can be performed without much help from someone are a go-to option. Since most people can’t afford to get a salon visit before any appointment, hacks that can be done at home are a lifesaver. Make sure you centre your content around the product if you intend to promote your product or company branding.
With the life-changing genius hacks making buzz on TikTok, professional makeup artists are also creating content trying these hacks. Shoppers keep drawing inspiration and advice from TikTok trends. Especially with the pandemic when beauty counters are not operating, TikTok has become the go-to platform.
Here is a list of top 10 makeup hacks on TikTok as per hashtags
- #Nailhacks, 341,800,000
- #EyelinerHack(s) 318.900,000
- #FoundationHack(s) 161,600,000
- #ConcealerHack(s)133,700,000
- #LipstickHack 104,800,000
- #MascaraHack(s) 48,000,000
- #EyelinerHack(s) 44,000,000
- #NailPolishHack 43,600,000
- #BrowHack(s) 41,700,000
- #EyebrowHack(s) 39,300,000
Makeup hack content can range from skincare, haircare, nailcare, lipsticks to anything in between. Creating something new, easy makeup routine, easy on the pocket, and time hack video will make your content one which is sought after. Contents with such packed elements will make users follow your account and fetch you those likes, views, and shares.
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