YouTube is an entertainment portal, social media, and search engine. In 2006, YouTube was purchased by Google, and its growth has skyrocketed. During Covid -19 pandemic, they reduced their video quality to prevent website crashes. Their platform is so efficient because of their algorithm. This initiates our curiosity to know how does the youtube algorithm work.

YouTube is accessible in over 100 countries and hence is the best way to get an international audience. By creating videos that your viewers love, they connect with your brand. The YouTube algorithm based on certain calculations and inputs recommends videos to the viewers.

How does the YouTube Algorithm work?

With more than 500 hours per minute of video uploaded, it is impossible to manually recommend videos to its customers. YouTube uses real-time feedback to customize videos to each viewer. This is a mammoth effort considering the diversity of people with different choices

Many creators feel that the YouTube algorithm is complicated. The aim of the analysis of the algorithm is to assess the likes of the viewers.

  • By that logic, the basic plot is to make videos that people like, the algorithm will help the videos to reach more people.
  • The algorithm makes its recommendations based on your earlier views.
  • The algorithms evaluate based on two factors: on viewer’s interest and the video’s success. A successful video attracts maximum views, and this in turn will bring a larger viewership The videos appear in the recommended section.
  • The algorithm does not organize the best videos for you; its purpose is to associate your video clicks with your choice and display similar kinds of videos for you

how does the youtube algorithm work

What are the YouTube Algorithm Focus Areas?

  • The likes of the viewers land what they watch; So, get more views to increase your optimization.
  • The kind of videos that viewers do not like if they click and leave,
  • The duration is how long they watch. The longer they watch the higher the click rate.
  • The content they dislike is provided by the feedback at the bottom of the video.
  • The algorithm takes into consideration demographic and geographic information.
  • The data on the most-watched videos and the past searches of the viewer is focused by the algorithm
  • The velocity of the popularity is taken into consideration. It determines how fast the video has maximum views. The algorithm recommends such videos.
  • Click-through rate: increase the chances of a viewer clicking on a video. The algorithm considers the duration of the video. This can be done by engaging the audience with intros and other interactive sessions. Encourage viewers to subscribe to your channel to establish a fan following or hire a social media manager to increase your views.
  • When a particular kind of video is successful, make more of the same kind but of course with different content.

How does YouTube Algorithm Recommend Your Videos?

Two areas where the algorithm plays a role is to recommend your video to viewers in Search and Discovery. It helps your audience to search the videos they’re likely to watch and maximize long-term viewer satisfaction. There are several ways to get ranked. You must upload videos regularly and upload content that is interesting to make them visit your channel regularly. The upload must be interesting enough to keep the views glued to your channel during the entire span of the video.

Keep doing what works best for you. If your viewers like a certain type of video you created, make sure to create similar kinds to feed them. Also keep experimenting with new and enterprising videos to keep your viewers engaged.

Trending feed in YouTube is a record of new and popular videos. This is restricted to a viewer’s country. These trends are sometimes predictable when a new song from a popular artist is released. But sometimes these trends are out of the blue and YouTube combines popularity and novelty while sorting videos for the trending feed.

How To Rank In The Trending Streams?

For any content to succeed, it must be appealing. Such videos can reach different audiences apart from your subscribers. A YouTuber must rely on metrics such as growth in views, videos uploaded, and subscribers. An increase in audience, likes, and subscribers will influence your ranking, so try to have more audiences.

How does The YouTube Algorithm work to increase the Subscribers?

From their subscription page, viewers can access all uploaded videos from all the channels. If you are low on subscribers, get more subscribers. Your core audience is your subscribers as they are your fans and wait to watch more of your videos. YouTube uses view velocity to position your views in the result section of the subscription tab. Velocity is another algorithm that keeps track of your subscribers. It monitors those subscribers who are your regular viewers and watch your video as soon as it is uploaded.

Quality content will make you stand out in the competitive world of YouTubers. Keep track of what your viewers watch and don’t watch. Their likes, dislikes, and the amount of time they spend on a particular channel. Ask your subscribers to tap the bell icon. Keeping the features and focusing and improving on them will make you a successful creator.

how does the youtube algorithm workOptimize Your Video Thumbnail

Thumbnails serve as a small visual window to your YouTube videos. It guides your viewers to decide which video to watch, as thumbnails are the first thing that viewers

Design your creative thumbnail

  • Sync your thumbnail with video content
  • 16:9 aspect ratio
  • A resolution of 1280×720 is preferred
  • Image formats: GIF, JPG, or PNG.
  • Under the 2MB limit
Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂