A brand account holds the content regarding the particular brand company which the account represents. A YouTube Brand Account is a business account that works to provide a YouTube representation of the company’s name, branding, and content. Many people are concerned about how to create a Brand Account on YouTube, so here it is –

There’s a simple and easy method for Brand Account creation on the YouTube platform. The procedure is as follows-

How to Create a Brand Account on YouTube

  1. Firstly, sign in to YouTube with the particular Google account which has to be used for the creation of a new channel.
  2. Then, click on the profile image of the account.
  3. Click on the option- “Your Channel” from the menu.
  4. Now, click on the tab- “Use a business or another name” which is present on the bottom-left side of the opened window.
  5. Here, enter the name for the Branded channel which will be displayed on the profile icon of the particular YouTube Brand account.
  6. Click on the option-“Create” and the name will be saved and here, the new channel with a Brand account is created.

Here, the YouTube Brand account creation process is completed.

The objective of the YouTube Brand Account-

A YouTube Brand Account works to represent the content on the channels, regarding the brand’s name, its working, promotion, and all the brand-related content. It involves teamwork in its work, which implies managing the unit of the YouTube Brand Account consists of a team that is engaged in the task to upload the regular updates related to the brand, which leads to ensuring a punctual presence of the account online platform.

Importance of a YouTube Brand account-

A YouTube Brand Account is also used as a business channel where any brand company can provide exposure to their brand using this digital platform. Also, it provides a boost in brand promotion and advertisement using the interest of the web audience.

A YouTube Brand Account also plays an essential role in social media marketing. Many brands have successfully earned the interest of people through video content uploading on their brand channels, whether it would be a product launch, brand events videography promotions, upcoming plans introductory short films, or any brand-related information sharing, this has also captivated a lot of web engagement of audience towards their channels.

A good web engagement rate on the channel can increase the popularity of the brand among the audience and can also lead to brand expansion. On YouTube, a good web engagement is ensured through a good number of subscribers and audience interaction with the channel, this leads to plans for an advertising campaign on the YouTube channel and also puts efforts into YouTube channel optimization ideas.

 As YouTube accounts are one of the most popular search engines among people, thus, there’s a good chance for the brand accounts to gain audience interest in their brand products and services.

To improve the engagement rate on any YouTube channel, platforms are providing the facilities to enhance the potential of the channel account through buying YouTube subscribers and buying YouTube views for their channel account.

Difference between YouTube Brand account and personal YouTube account-

A personal YouTube account differs in working style from a Brand YouTube account that indicates, a personal YouTube account is for a specific individual use, the ID from which channel creation has been done can only administer the account whereas, in a Brand account, several members are teamed up to administer the working and management of the channel. It also hints that new members, moderators, and admins can be easily added up to the Brand account to enhance the working unit for the channel.

How to Create a Brand Account on YouTube

Now, once the process for how to create a brand account on YouTube is completed, let’s check out how to manage the working unit of YouTube Brand account channels. This is useful when a team is engaged in the management of the Brand account, thus, there’s a procedure to add multiple users, and it is as follows:

  1. Sign in to the Brand account as admin, which means the person who owns that particular Brand account.
  2. Click on the profile icon present at the top-right and choose the option- “Switch Accounts”.
  3. Choose the Brand Account, which requires the multiple managers’ addition.
  4. Now, in the settings menu, move towards the option- “Your channel” and on the left sidebar, choose the “settings” option.
  5. Then, under the header “Your YouTube channel”, there is section Channel Managers in which there is an option for “Add or Remove Managers”, click on it.
  6. Here, will be asked for Google verification, once it is done, automatically, the Manage Permissions button will make a window appear on the screen where there is an “Invite new users” option available on the top right, select it.
  7. Enter the email addresses of the managers who have to be added to the managing unit of the Brand Account. These enrolled managers will hold access to the Brand Account.
  8. Then, click on the Invite option. The process of adding up multiple users to the Brand account is completed.

Those users who will receive the invitation can access the managing work of the Brand Account.

In conclusion, the above discussions tell about how brand accounts work, their administration through multiple managers, importance in the digital market which implies, they give a YouTube exposure and digital market analysis of audience interest towards the brand and its products; they help in increasing the demand of the brand among people through advertising using video promotions and procedures how to create a brand account on YouTube and multiple managing unit enrollments to the brand account.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂