Concrafter

At the latest after he had already exhibited two different pizzas for sale at the Rewe supermarket chain, even the last people who had not followed him so far knew him. We are talking of course about none other than Luca Concrafter. His real name is Luca Tilo Scharpenberg and he is now 23 years old. With his channel “Concrafter Luca” he celebrates in the meantime very large successes and manages to survive alone by these incomes well. At the beginning of his channel, which he opened back in 2011, his focus was mainly on so-called Lets Plays of the game Minecraft. This also resulted in the name of his channel, which more than appropriately reflected his content at the time. At the time, he was completing his high school diploma alongside his YouTube videos, which was quite an accomplishment. After graduating from high school, he went on to study business administration. Thus, the now 23 year old clearly knows how to deal with money and how to multiply it.
He released his first video back on August 12, 2012 and it was a Minecraft Lets Play. It was titled “Minecraft Diamond in Under 5 Minutes!” and presented a tutorial of sorts. In the further course this kind of videos followed almost seamlessly. He quickly found favour with his content and was able to acquire quite an impressive audience. He was also part of many multiplayer projects of the game Minecraft, which gave him additional attention and notoriety.

However, over time, his channel as well as his content has changed a lot. Luca has now earned a fan base of over 3,700,000 subscribers. This he also entertains daily with new videos. However, the content of these videos has changed a lot in the process. Lets Plays of the game Minecraft have not been an issue for the 23 year old for some time now. Nowadays, his videos are fundamentally different in content, but all simply serve the purpose of entertainment. For example, Luca’s reactions to various TV reality soaps are the core essence of his videos. However, it is clear that he has found a way to entertain his nearly 4 million fans on a regular basis.

Furthermore, he has already published two books of his own, Serviceh of which have generated high sales figures. One was the book “New Minecraft_Facts and Commands” which was released on September 24, 2015. The print run of 45,000 copies was sold out after only a few days. The young man’s second book was titled “Hello, my name is Luca” and represented a children and young adult paperback and was published in 2017. However, it failed to match previous sales figures.
Luca has also been featured in conventional media quite a few times. Several appearances on the show “TV-Total” were followed by an appearance on the show “Die große ProSieben Völkerball Meisterschaft” in 2016.

In October 2017, he released his first “own” pizza to go with it. It was a 30cm frozen pizza of the Margherita variety. In cooperation with the company “Gustavo Gusto” he secured himself a place in some branches of the company Rewe. However, the pizzas were sold out very quickly and the release, especially in Cologne, where he also signed autographs, led to a big chaos which was hardly manageable. Then, some time later, they Serviceh released a new Gusto variety pizza. However, this could not bring the hoped-for success and could not follow the hype of the first pizza.

All in all, there is a clear change since the release of his first video, Serviceh in terms of content and personally.