In YouTube Germany, she became known mainly for her outstanding beauty videos. Over time, however, "Dagi Bee" evolved in different directions and into a very successful entrepreneur.

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From the beauty queen in Germany at that time to a very successful businesswoman.

From the beauty queen in Germany at that time to a very successful businesswoman.

She has already established herself in the beauty and fashion scene on YouTube. Hardly anyone manages to get past her if they want beauty or fashion tips. The talk is of course of the YouTuber “Dagi Bee”

She has also made a name for herself on YouTube and is one of the most successful influencers of her time in Germany. On her channel she regularly inspires her over 4 million viewers with entertaining and informative videos. However, the 24 year old did not start with pure entertainment videos. Her focus at the beginning of her rather steep career was clearly on content that dealt with beauty and fashion tips. This was also shown by the first videos of the young entrepreneur. She released her very first video back on October 06, 2012. The then still 18 year old already seemed very self-confident in this video, however, the temporal span to today’s time is quite already noticeable in the quality of the video. When it was published, it was titled “NO-GOs in boys!” which is intended to appeal to a clear target audience. In the further course followed then videos, which occupied themselves with hair styling or other Beauty contents. With this content, the then 18 year old quickly found favor and was able to gain a considerable audience after a short time. This was quickly followed by lifestyle videos, which included her private life such as her boyfriend at the time. Videos like “GIRLFRIENDTAG ( with LIONTTV )”, which was released on January 08, 2013, were also part of the supposed fashion expert’s content offerings from that point on. However, she never lost her focus, which was clearly on cosmetics and fashion. All of her lifestyle videos were also content driven in a way that referenced cosmetics or fashion as well.

Dagi Bee’s real name is also Dagmar Nicole Kazakov and she has changed noticeably over time. She has only been using her surname since marrying her current husband Eugen Kazakov, to whom she said “I do” in the summer of 2018. As she changed personally, so did her YouTube channel. Nowadays, her focus is clearly on lifestyle as well as entertainment content and is clearly accepted by her fans. But the 24 year old is not only active on her own channel. She already took part in several music videos and songs of the artist “Liont”. In 2015, her most successful music video to date was released. It was the video for the song “Bist du Real” by the German-speaking rapper “KC Rebell”. In 2015, she also made two musical appearances herself in similar works by her colleague “Julien Bam”. In the song “Sandmann” she took over a whole part alone as well as in her own “Roast Yourself” which carries the title “Dagi B.” even the main part.

In the meantime, the 24 year old has also developed and published her own fashion line as well as several make-up articles, which she successfully sells to her fans.

So it’s clear to see the successful transformation the young entrepreneur has undergone since her channel launch in 2012. Nevertheless, it shows time and again that it has remained true to its basic concept of 2012 and will continue to do so in the future.

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