Made My Day

Photos with interesting facts on them, videos showing crazy laws or rights of some citizens probably everyone knows. No one gets through social media platforms like Instagram without not coming across pictures and/ or videos like this. At least among the youth or the younger generation, everyone should know Made My Day. Whether it’s on YouTube, Instagram or Facebook, Made My Day is already everywhere and active. But what, and more importantly who, is behind this enormous presence in the social media space?

To answer this question, it should first be clarified what “Made My Day” is about in the first place. More generally, Made My Day as a whole, is a social publishing company. This was founded in 2011 by Alexander Bitschnau. Under this social publisher, several Facebook pages, YouTube channels, and Instagram accounts are operated, among others.Furthermore, it is worth noting that “Made My Day” is a registered word mark. One of those YouTube channels that through the social publisher, which was founded in 2011, is the eponymous YouTube channel “Made My Day.” The channel was established on August 11, 2013. It is important to mention, however, that there are several YouTube channels with the same name under the social publisher, which are all operated in different languages. The channel mentioned here refers to the company’s German-language channel. However, after the channel was created in 2013, it was not filled with content for quite some time. This could have been mainly due to the fact that the Instagram accounts were also launched in the same year and probably the focus was on that for the time being.

After the German-language YouTube channel was founded in 2013, it remained inactive for some time. As it stands today, the first video was not published on this channel until 2014. More specifically, the first video appeared on this channel released on June 18, 2014 and was titled: “9 FUN FACTS about GAMING !”. Exactly what it seems at first glance, represents exactly the content with which this channel was filled, especially in the early days. Facts and often useless knowledge.

Due to the already very high social media presence, it was easy for the company to make this channel quite popular as well. Thus, the German channel achieved a fairly high level of recognition after only a short period of time. If you take a look at the channel description, the content of the videos is also reflected. “Lifehacks, Facts, Useless Knowledge and much more” is the channel description of the German language channel and gives hope for a lot and shows the uniqueness of the channel. Today, they also produce educational and entertainment videos on their main German channel.

Since the channel was founded in 2013, Axel Kraft has also been the company’s editor-in-chief. The company’s success can also be seen on the German-language channel. The channel has over 2.5 million subscribers, although it should be noted that it has been inactive for almost a year. Furthermore, the company operates a total of seven YouTube channels which are maintained in different languages, two Facebook pages, two Instagram accounts, a Pinterest account and a Twitter account. The YouTube channels alone have a total of around 4.5 million subscribers: then there are numerous likes on the other social media channels. All in all, these can boast over 2 billion views. Due to the high presence of the company, the German-language channel is also one of the best-known YouTube channels in Germany.