For several years, almost since the beginning of the web video platform YouTube, "Sami Slimani" has been regularly producing and publishing new videos on his channel. And he provokes and gives food for thought at the same time because he mainly moves in the beauty area with his videos and that is probably rather untypical for a man, so society believes.

Sami Slimani Sami Slimani

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A man who produces beauty videos.

A man who produces beauty videos.

On YouTube, but especially in the German YouTube scene, he is clearly one of the veterans of YouTube history. He breaks taboos and definitely breaks boundaries with his videos. We are of course talking about the YouTuber and Influencer “Sami Slimani”. Despite his very high profile, few know about the past or even the person behind the channel “Sami Slimani”.

His real name is also Sami Slimani and he was born on 20 March 1990 in Esslingen and is therefore already . Furthermore he has two sisters. He is a German-Tunisian web video producer. His father comes from Tunisia and his mother from France, although she has Tunisian roots. Sami Slimani” spent his childhood together with his sister and his parents in Stuttgart and grew up there. It wasn’t until late, during his high school graduation; that he began posting videos on the web video platform YouTube. Already on 06. March 2009 he founded his channel and published his first video on 08. March 2009. This was titled: “first date go’s and no go’s” and already gave a preview about the content he wants to offer on his channel. For the most part, “Sami Slimani” publishes videos on his channel on the topics of cosmetics, fashion and lifestyle.furthermore, he publishes several test videos on these topics to date. The 29 year old remains true to this concept to this day. However, it is also important to mention that he initially founded his channel under the name “Mr. Tutorial” and thus also increased his popularity.

However, the very well running concept he applied did not only cause positive feedback but on the contrary also indignation. The “Landesanstalt für Kommunikation Baden-Württemberg” accused him of surreptitious advertising. Thereupon, the now 29 year old received an official warning due to the surreptitious advertising he was accused of. Furthermore he is accused from several sides that he would pretend in his videos.

Nevertheless, he manages to inspire his viewers with his videos. According to his own statement, his target group is mainly 13 to 17 year olds.

However, his career took off even further. From May 2014, he became a presenter on “VIVA Germany” and hosted the “Top50” there, among other things.

Furthermore, he published the book “The Slimani Principle” together with his sisters and jointly publish their own products of the line “Maison Slimani”.
He also launched his own fashion collection together with the company “Peek & Cloppenburg” in 2016.

Also several TV appearances line up in the career of “Sami Slimani”. For example, in May 2017 he was a contestant on the show “Grill den Henssler” broadcast on VOX. He was also a contestant on the Sat1 show “Das Große Baken – Promi spezial” in February 2019, where he finished in fourth place. These TV appearances were also able to raise his profile once again.

In March 2016, he did a dubbing voice in the feature film “Kung Fu Panda 3” along with his sister.

If you take a look at the channel “Sami Slimani” today, you will see that not much has changed in terms of content since the channel was founded in 2009. Moreover, the number of its subscribers has more than multiplied. Today, the channel “Sami Slimani” has well over 1.6 million subscribers, making it one of the most subscribed channels in Germany.



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