STOKED

The music genre of hip hop and rap was already very popular in the past decades. In the past years, however, numerous artists have managed to become more and more famous and well-known in the German-speaking countries as well. This is also how the youth culture of German rap and German hip hop developed in Germany. In the course of this, numerous YouTube channels were founded, which deal with this topic and the youth culture behind it. One of these channels, which has already won over numerous viewers today, is the channel “STOKED”. Despite the channel’s now considerable size and notoriety, probably few of its viewers know how it got its start.

Generally speaking, “STOKED” is a German channel that deals with German Hip Hop and Deutschrap in a unique way. According to the channel information of the channel “STOKED you can find on this channel “Everything about Deutschrap, HipHop & Urban Culture! Docs, Interviews & Infotainment!”. Thus it becomes clear what the main focus of the content of the channel “STOKED” is. The channel “STOKED”, as well as all formats and contents on it, is produced and also represented by “Universal Music GmbH”.

However, it is important to understand how the channel builds its content in the process. There are three main formats on the “STOKED” channel almost from the beginning. These include the formats “BACKED”, in which the guests cook and eat various dishes together with the presenter “Marvin Game” and conduct an interview during this time, the format “DOCUMENTARIES”, which is a documentary format about individual artists in the scene, and the format “HIP HOP FYI”, which is an infotainment format about various topics from the hip hop scene.

The main presenter in front of the camera of the channel “STOKED” is “Marvin Game”, who is already known from the channel “HipHop.de”. The other formats on the channel “STOKED” are mostly commented from the “off” and therefore do not offer an acting and explaining presenter in front of the camera.

Moreover, it is worth mentioning that the channel “STOKED” was already established on April 02, 2015. The first video to be found on this channel today appeared on August 21, 2015 and was titled: “The Dr. Der Story, told by Falk Schacht”. Following this first video, two songs by Dutch artists “Lil Kleine & Ronny Flex” appeared, relatively delayed, with the titles “Stoff & Schnaps”, which was released on 14 July 2016 and “1,2,3 (Auf Deutsch!)”, which was released on 16 December 2016. Serviceh songs managed to become very famous and well known in Germany.

The first “real” video to join the channel’s current content didn’t appear until May 09, 2019, and was titled: “Fler on 187, Career, Drugs, Panic Attacks & Weight Training |BACKED with Marvin Game.” Since this video in 2019, the channel “STOKED” focuses mainly on the three main formats and thus manages to attract more and more viewers to itself and its content.

If you take a look at the channel “STOKED” today, you will see that at least one new video appears on it every week, which still fits into one of the three main formats of the channel. In addition, it is noted that the “STOKED” channel now has well over 183,000 subscribers, making it one of the most successful of its kind in Germany.