Ultralative

Millions of exciting things happen on the Internet every day. Every day people publish new posts, photos or videos and thus fill the seemingly endless expanses of the Internet. However, even on the Internet there are some hurdles problems or but also beautiful things to experience. The YouTube channel “Ultralativ” deals with exactly these things on the Internet and has been very successful with it in recent years. However, only very few people still know what is actually behind the channel “Ultralativ” and how it got its start on the web video platform YouTube.

Generally speaking, the channel “Ultralativ” is a German video essay channel. The videos and content of the channel mainly revolve around the topics of the Internet, YouTube and some other topics of the net world. The name of the channel goes back to the increase of the superlative and is a used neologism of the poetry slammer Jan Philipp Zymy. In the videos, the channel “Ultralativ” mostly deals with the topics of EU copyright law, the role model function of influencers as well as the power relations on YouTube. The special thing about the channel “Ultralativ” and its videos is that they are always deeply researched and still offer something easy to consume. The channel thus combines quick and easy entertainment, with the enlightenment and knowledge enhancement of the viewers.

The format “Ultralativ” and the channel of the same name were started in 2013 by Paul Schulte and Fynn Kröger. However, the videos were still being released on other channels and platforms at the time. The current channel “Ultralativ” was founded only on 01 January 2016. The first video on this channel appeared only a few months later on 05 April 2016 and was titled: “Sami Slimani is YouTubes Willy Wonka | YouTube Germany”. Already back then with the first video on the channel “Ultralativ” the focus was clearly on the German YouTube world and the whole net world itself. Moreover, this focus has not changed to this day. With their videos on the channel “Ultralativ” they clearly move in the genre of knowledge and culture, in which category they also won the Grimme Online Award in 2019.

However, there was still one minor personnel change on the channel and the “Ultralative” format in 2019. Since 2019, Fynn Kroeger has been running the channel and its content on his own.

If you look at the channel “Ultralativ” today, you could assume for the time being that it is inactive by now. However, this is by no means the case. On average, only one new video appears on the channel “Ultralativ” per month. This is due to the fact that each video involves a lot of effort, work and also research work. Therefore, in terms of time, no more videos per month are possible. Nevertheless, the “Ultralativ” channel has already won awards for its content and now has well over 247,000 subscribers.