Social media platforms are growing at an alarmingly high rate. TikTok is at the top of that list. If you don’t know what TikTokis, it’s a video content-based platform that allows creators to create short videos of up to 60 seconds.

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In addition to general content, TikTok can also be used to create informative and educational content. The app has a complete editorial system that makes the content creation process less complicated.

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Despite the rapid growth of the platform, building an account from scratch is not easy. TikTok averages more than 1 billion active users every month. So the competition on the platform is quite fierce. 

This post is about some of the best ways you can organically grow your TikTok account from the ground up.

Focus on content

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what is TikTok

When you’re competing with billions of other TikTok creators, you have to somehow make sure your content is unique and one-of-a-kind. This is not up for discussion and is not something you can push aside. If you fail to produce unique and interactive content, people will move on to the next best account they find. That’s why it’s important to maintain quality content.

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  • A good lighting

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While it’s not 100% mandatory, we recommend that you make sure you have good lighting no matter where you’re shooting the content. It’s a requirement you can’t ignore. If your video is blurry and dim and doesn’t stand out from the other options, there’s a good chance that the visibility of your account won’t be as great as you expect it to be. So try to shoot in natural light or get some ring lights for the set-up.

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  • Jumping on the trends

TikTok is knownfor its trends. It can be a new transition trend or a new dance trend or even a recipe that has somehow gone viral. The possibilities are many and varied. All you have to do is take advantage of those trends. If you look up what TikTok is, probably you will find one or more trends that have brought this social media platform to the top. So take advantage of these current trends to further boost your credibility on the platform.

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  • link to your Instagram

Cross-promoting is extremely important on TikTok. Since the platform has the potential to make you go viral out of nowhere, we recommend linking your external profiles for maximum reach. If you’re using your TikTok profile to grow your Instagram account, you should use it too. Link it in the description or even in the bio of your TikTok account. The more you cross-promote, the easier it will be to grow.

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  • Post educational content

And by educational, we don’t mean you have to sit down and teach your followers about school subjects. Educational content can be facts and trivia about our history, a true-crime podcast you play in 60 seconds, or a recipe you tried the other day. The possibilities are endless. You just have to make sure you’re adding value to the audience that spends their time watching the videos.

  • Use of hashtags

If you think hashtags are dead, think again. The use of hashtags will still be important, especially if you’re trying to build your TikTok account from scratch. Using relevant hashtags will help you reach your target audience faster. Also, try to limit the use of hashtags in your descriptions. You don’t want to use too much, but at the same time, you don’t want to use too little. It’s one thing if well-known TikTok creators don’t use hashtags, but if you’re new, you need them.

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  • Collaborate with other creators

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what is TikTok

As a beginner on TikTok, you’re not the only Creator struggling to grow your account. There are hundreds of other Creators who are on the same page as you. Why not help each other out? You can reach out to other new Creators with a small following and promote each other’s content. You can either share each other’s videos or create a collaborative video to further increase awareness and popularity of your content.

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  • Pay attention to timing

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If you know what TikTok is, you also need to know how to ensure maximum reach for your content. Timing makes all the difference. The timing of when you post the video to your account makes a big difference, especially if you’re just starting out. The best way to find out is to look at Insights. That way, you’ll know what time of day or day of the week your audience engages with your content the most.

  • Stay consistent

Last but not least, consistency is key. The easiest way to grow your TikTok account is to be consistent with your content. Post quality content and make sure you engage with your audience and make the most of the experience. If you post regularly, you can sometimes gain a more loyal audience.

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Growth on any social media platform requires patience, consistency and quality. So it’s no surprise that’s exactly what you need to grow on TikTok, too. In this post, we’ll go over some proven hacks that can help your TikTok account grow from 0 to millions. Just make sure you implement these strategies and never sacrifice the quality of your content.

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