BibisBeautyPalace

“Halli hello my dears”. A sentence which should be well known to most Internet users. It comes from the YouTuber – and Influencer BibisBeautyPalace. For almost 9 years now, she has been actively running her YouTube channel on which she entertains her fans several times a week with new videos that seem to be very entertaining for her target group. But who is actually behind the channel BibisBeautyPalace and to which person she has developed since the beginning of her career?

Her real name is Bianca Claßen, who is now 26 years old. However, she has only carried this name since her wedding to her husband Julian Claßen in September 2018. The current web video star was born under the name Bianca Heinike on 06 February 1993.

Already at the age of 19, the then still very young woman decided to take the path of the Influencerin, then probably not yet with such steep career prospects. So she created on 28 November 2012 her YouTube channel with the name “BibisBeautyPalace” which she operates since then regularly. At that time, she decided clearly for the specialty “Beauty” what her first videos also clearly underline. The then 19 year old released her first video which is titled “Braiding hair on the scalp” just a few days after launching her channel on December 02, 2012. Also the following videos with titles like “Schmink – Basic : Lippenstift richtig auftragen” or “Ansatz / Haare selber färben” did justice to this cliché which she served. Even then, Bianca Claßen was already in a relationship with her current husband Julian Claßen. Thus already at that time Serviceh could profit very well from their ” fame”. She quickly gained an extraordinary reach with these videos by the standards of YouTube in Germany at the time. As early as January 23, 2013, not even two months after launching her channel, she was thus able to release a video titled “500 Subscribers – LOSING”. The potential of her and her channel was thus very quickly recognizable and this used the then still very young woman. Since then she published almost non-stop several times a week videos. Over the years, however, the content of their videos has changed in a clearly recognizable way. However, it should be made clear that this change is merely an adaptation to the times and the similar change in their target group. While at the beginning of her career it was mainly beauty videos that made up BibisBeautyPalace, these are now hardly or very rarely found on her channel. Today’s videos are aimed primarily at a more diverse audience. One could assume that over the years she had to realize that the beauty category may find a very limited target audience. If you take a look at the channel of the now 26 year old, you will find more and more lifestyle videos and such, which can not be assigned to a specific category and serve pure entertainment and on the other hand videos that reflect the everyday life and the life of the young family. Yes, family, because in the meantime Bianca Claßen is the mother of a little son, whom she is raising together with her husband Julian Claßen. They Serviceh like to share their everyday life with a baby with their subscribers.

The channel reach of the young entrepreneur has also developed significantly. With just under 5,590,000 subscribers and a total view count of
2,224,547,365, it represents the third largest channel in Germany, according to Socialblade.

But the young woman also knows exactly how to provide for the livelihood of her family in other ways. With her own brand “Bilou” she sells Serviceh shower foams and bath salts. An offer which their fans like to use and which could therefore also achieve a very great success since the introduction in 2015.