Instagram is one of the most popular social media platforms in the world, and it has been constantly evolving since its launch in 2010. One of the most significant changes to occur on the platform was the introduction of Instagram Stories in 2016, which changed how users interact with each other and consume content on the platform. In this article, we will explore what exactly are Instagram stories and how have they changed over time, as well as their benefits, best practices for creating content for them, and how to measure their effectiveness.

What Are Instagram Stories?

Instagram stories are a feature that allows users to share photos and videos with their followers that last only 24 hours before disappearing from view permanently. These stories appear at the top of a user’s feed and can be seen by anyone who follows them or visits their profile page. The feature also includes some interactive elements such as polls, question boxes, music clips, etc., which makes it even more engaging for users who want to interact with each other or just express themselves creatively through stories on their profile page. This makes Instagram stories an incredibly powerful tool for businesses or influencers who want to reach out to potential customers or followers in an interactive way while still keeping things fresh and interesting by adding new content every day without cluttering up your main feed too much.

How Have Instagram Stories Changed?

When it was first introduced in 2016, Instagram stories were seen as a direct competitor to Snapchat’s ‘Stories’ feature; however, over time they have evolved into something much more than just an imitation of Snapchat’s feature set. Instead of just being used for sharing photos and videos with friends like Snapchat does, now users can also use them to promote businesses or products by using sponsored posts or ads within their stories which is something that wasn’t possible before this update rolled out in 2017. Additionally, now users can also add links directly within their stories so that viewers can easily click through to other websites without having to leave the app itself – making it much easier for businesses or influencers to monetize their content on the platform if they choose to do so. Furthermore, Instagram has also added features such as ‘Highlights’ which allow users to save certain story posts onto a separate section within their profile page – allowing them to create mini-portfolios showcasing specific aspects of themselves/businesses/products, etc…

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What Are The Benefits Of Using Instagram Stories?

Using Insta stories offers a unique way for brands and influencers alike to engage with their followers in an interactive way while still keeping things fresh and interesting by adding new content every day without cluttering up your main feed too much – making it easier for people who don’t follow you closely but still want access to your content when they visit your profile page. Additionally, sponsored posts or ads within Insta stories offer a unique way of reaching out to potential customers or followers who may not already be aware of your brand/influencer presence on the platform – giving you greater visibility among those audiences who may not have found you otherwise. Finally, using Insta stories offers insights into user behavior such as views per story post which gives you valuable feedback about what type of content resonates better with your audience – allowing you to optimize your strategies accordingly over time.

How To Use Instagram Stories Effectively?

To make sure that you are getting maximum engagement from your Insta story posts there are a few key tips that you should keep in mind while creating content: Firstly make sure that all visuals used in your story posts are high quality; Secondly, try incorporating interactive elements such as polls/question boxes/music clips into your posts where possible; Thirdly use hashtags liberally throughout your posts so that people searching for relevant topics can find them easily; Lastly, make sure that any links included within your story post lead back directly back either onto another social media channel or website where further information about yourself/brand can be found.

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Best Practices For Creating Content For Your Insta Story:

When creating content specifically tailored towards Insta story posts certain best practices should be kept in mind such as ensuring all visuals used are high quality and relevant; using text overlays sparingly so as not to overwhelm viewers; including calls-to-action (CTAs) at appropriate points throughout each post; including interactive elements such as polls/questions boxes/music clips whenever possible; including relevant hashtags throughout each post so viewers know what topics each post relates too; including links back onto other social media channels or websites where appropriate and finally making sure all posts adhere strictly to any guidelines set out by Instagram regarding length/content etc…

How To Measure The Effectiveness Of Your Insta Story Posts:

Once you have created an effective strategy around creating engaging insta story posts there are certain metrics available through analytics tools such as ‘Insights’ provided by Instagram itself which allow you to track performance data such as views per post, likes, comments, etc – giving valuable feedback about which types of content resonate better with viewers. Additionally, third-party analytics tools such as Sprout Social & Hootsuite provide further insights into performance data related specifically to Instagram story campaigns – allowing brands & influencers alike to gain valuable insights into user behavior & trends related specifically to Instagram.


It is clear from this article that Instagram has undergone major changes since its introduction in 2010, most notably the introduction of ‘Instagram stories ‘in 2016. From providing an alternative means of sharing photos & videos compared to Snapchat to providing brands & influencers alike means monetizing their content through sponsored ads & links; Instagram has certainly come a long way since its initial launch. With its ever-evolving feature set, Instagram continues to remain one of the most popular social media platforms worldwide – offering great opportunities for both individuals & businesses alike.

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Did Instagram change its Stories?

Now instead of automatically cutting into 15-second clips you can keep playing and create stories up to 60 seconds long. viewers.

What is the new thing on Instagram Stories?

Honest Instagram Stories Looking for a new way to share what’s going on in your life with your friends? Instagram Candid Stories makes it easy for you to capture your wonderful moments and share them with your loved ones. It’s like having a personal story known only to those who share your candidacy.

Why is an Instagram story different?

Instagram Stories are non-square vertical video or photo formats. Instagram posts often contain stickers and face filters that aren’t available. Stories on Instagram are generally more common because they are more concise.

What happened to my Stories on Instagram?

Photos and videos you share with Stories are deleted from your profile in the feed immediately after 24 hours unless you add them as a highlight. You can also save photos and videos from stories and share stories to your feed.

Why did Instagram Stories change back?

According to the Instagram subreddit the main cause of Instagram Storie’s replay is a bug included with the new update. The bug causes the Instagram app to not remember where users left their friend’s stories so they start from square one every time they post new content.

Did Instagram remove old Stories?

Instagram Stories disappear from your feed after 24 hours and are stored in the app. So don’t worry if you post a story and the video ends before you have a chance to save it you can revert it. Like many users, you may not know how to use this feature.