TikTok, by far, is among the most famed and widely famed social media platforms to ever exist. The platform offers an efficient space for users who wish to consume and those who want to create fun content. It’s a domain where people can make, view, like, and share funny, interesting videos by means of a phone. But have you ever wondered how does TikTok make money? If you did, then continue to read to find out how does TikTok make money.
How Does TikTok Make Money
Videos on TikTok are at the most 15 seconds in duration. TikTok boasts custom stickers, filters, and sounds effects for background music, among many other features.
It matters not whether you’re in the same location or not; you can still make a duet with someone who’s living across the planet.
Thus, in this way, the social media platform is able to garner and drive a monument level of engagement. In that regard, here’s a guide for you on ways to keep your profile optimized.
ByteDance, the famed developer of TikTok, launched the app in 2016. For sure, TikTok secured a place among giants such as Snapchat, Instagram, and Facebook.
TikTok is doing better than these few mentioned social media platforms. Such is the success of TikTok, which has over a total of eight hundred followers globally.
The platform is available in over seventy-five languages and a hundred and fifty markets. Thus, any business or brand looking for reach and traffic and hence customers can take advantage of the exposure TikTok offers.
Also, in case you’re looking for a quick method to gain many followers at once, come on over to our website.
Ways Through Which TikTok Makes Money
Advertisements
The month of June in the year 2020 saw the creation of TikTok For Business. It’s the primary domain that drives revenues for TikTok, other than the usual present means.
Brands, online and offline, who wished to advertise their services and products through the domain could do so at a certain price. That’s because the platform offered these brands paid advertisements.
The platform also provided them certain useful features that would assist them in enhancing the brand’s marketing solutions. It includes branded effects, hashtag challenges, brand takeovers, in-feed videos, and so on.
- Branded Effects.
TikTok provided the brands with features such as branded lenses, augmented-reality filters, and custom stickers. Brands could easily use these and insert the same into the videos they employ for marketing purposes.
That helped in increasing the brand’s interaction with its users. It’s because these features could stay Live for over ten days.
- Branded Hashtag Challenges.
Through this method, brands ensure their presence in TikTok user’s feeds.
Brands come up with a sort of hashtag challenge. The platform receives revenue for making sure the brand’s hashtag popup in TikTok users’ feeds.
Since it’s TikTok we’re talking about, anything can become a trend within a matter of seconds. Users jump onto the hashtag challenge bandwagon and upload their own versions of it.
It makes people high awareness about the brand. At the same time, all this happens in a fun and interactive manner.
- Top-view ads.
These ads last around sixty seconds in total. Top-view ads pop up while users are already in the midst of surfing over the platform and enjoying their videos.
- Brand Takeover ads.
Unlike top-view ads that pop up in the midst of using the platform, Brand Takeover ads appear as soon as one runs TikTok. This form of ad is useful to get urgent information across the user base immediately.
- In-feed video ads.
These types of ads usually exist on the domain page of “For You.” In comparison to Top-view ads that last for sixty seconds, In-feed video ads are much shorter in length. But similar to the former, the latter also popup while users are scrolling through the platform.
You can draw a parallel between In-feed videos and those ads that pop up in Instagram Stories.
Thus, TikTok makes money whenever a brand or other content creators make use of these ads by purchasing them.
In-App Purchases
Another way through which TikTok makes money is through In-App purchases. That’s similar to how almost every social media platform does it.
For a certain price range, TikTok offers its users virtual coins that they can employ to purchase items within the platform.
Users can also use these virtual coins to buy gifts for their top TikTok content creators and influencers. And such creators can further get real money in exchange for these gifts bought using virtual coins.
In order to purchase these virtual coins, there’s a minimum age bar. A user has to be over 18 years old to make a purchase.