If you are a Tiktok user, you might probably know or heard of Charli D Ameilo. She is the most followed person on this social media platform. The social media star joined this platform in late 2019. Before her, Loren Gray held the record title. She is also a social media influencer, singer, and model. Charli has also earned a spot in Guinness World Records for breaking TikTok records. She is the first person to reach 50 million on this social media app. It’s incredible how she has reached this landmark within a few months.
She became a social media sensation after one of her dance videos went viral. It has helped her gain a massive number of followers within a short time. Furthermore, the TikTok star achieved 100 million count, making her the first on this app. 
How it all started
Charli was not active on TikTok. She used to help her friends with dance moves on TikTok. It made her gain some interest, and she decided to join the app. She started dancing at the age of three and was a competitive dancer for ten years. With her dance background, she would help her friends learn different dance moves.
She then started creating content on TikTok by posting her dance videos. One such video was a duet with the account @move_with_joy. Duet is a popular feature on TikTok. It is a side-by-side video that allows users to follow along with another user’s video.
It was her first video that helped her get a viral hit. The duet video started to draw attention to TikTok’s main page, also known as For You Page. It is a feed Where TikTok curates videos for different users. She started creating dance moves and uploaded them on the app. Within seven months, she hit 50 million followers, making her the first to achieve this on TikTok. She currently has followers of over 123 million with 9.8 billion likes.
The fame that follows
With the newfound fame follows significant brand deals and advertisements. We are all aware of how social media marketing has gained dominance over the past few years. It led to the growth of influencers that promotes products efficiently.
The generation Z are more inclined to social media platform as opposed to television. The companies are aware of it and know how to market it. Charli has earned various brand deals and sponsorship. She collaborated with Dunkin, Sabra Hummus, and EOS cosmetics. Also, her ad with Sabra Hummus got featured during Super Bowl Commercial 2020. She has her merchandise launched in May 2020. In addition, she also has a reality tv show along with her family on Hulu. Today, at the age of 17, she is one of the highest earners in TikTok.
Charli is often referred to as TikTok’s biggest star. She also has a sister Dixie D ‘ Amelio, a singer, and has massive followers on TikTok. Like Charli, many TikTok creators have found fame and success. It further attests that there is a shift in the marketing realm. Many brands now collaborate with different influencers to get their products to reach the targeted customer.
The rise of social media influencers
Many companies have shifted their marketing tactic by moving towards social media influencers. It has more significant influence over the targeted customers and gains more traction. With the growth of the internet and social media platforms, there is a transition in marketing strategy. TikTok user is growing drastically among the young demographic. It has crossed over 2 billion downloads worldwide. With the growth of digital marketing,
advertisers have shifted towards social media platforms to promote products.
Many TikTok creators are collaborating with different sponsors for promotions for which they are paid. Today, most marketers have switched to social media for their brand’s promotion. And what better way than to get an influencer to do the promotion.
Many influencers have signed a deal with major brands. One can be assured that there is a lot of scope in influencer marketing. So, how does one become a social media influencer on TikTok? Well, there are various aspects of it. You can visit our website to get tips and ideas to become an influencer. If you like to become an influencer, try to create unique content. For instance, Charli came from a dance background. She made content which she is good at and honored over time.
Doing something creative and different will gain traction on your site. In addition, patience is essential if you want to achieve your goal. You cannot expect success to happen overnight. Also, be careful not to hurt people’s sentiments through your content.