The emergence of social media in the past decade hasn’t just empowered the users in connecting with their family, friends, and colleagues from different parts of the world. It has also helped them gain a lot of fame be it knowingly or not.

It is a fact that in the present times marketing your service or product can’t be effective if you don’t opt to hire an influencer. You must be thinking about who these people are. So, in simple terms, these people are those who have a large huge number of followers with a convincing ability that can influence people to use or purchase things.

Hire an Influencer

Influencer marketing has high effectiveness as the content gets delivered by the common people who can be associated with a wide group of viewers. They are not very wealthy or pampered such as celebrities and they share genuine content through their feed on social media. That is the reason why so many teenagers have faith in influencers more than they have in celebrities.

As in particular, your awareness won’t get a boost just if you work with these social media people but you must keep working on your skills, expertise, and reliability together ad brand. In lesser than a decade, the total number of people searching for influencer marketing has increased a lot. A large number of brands are now getting into the trend, with their teams allotting a particular budget for this tactic of customer acquisition.

How to choose the right influencer to hire?

With so many influencers available in the market, it becomes difficult for people to make a choice. There are a few tips you can follow to hire an influencer ideal for your brand. Here are some of them:

  1. Know your goals

It depends on the type of campaign you are in and you can try approaching one or more influencers with a large following or you may choose a few micro-influencers for covering a particular outreach. A micro-influencer usually has 10,000 followers whereas a mega-influencer can have more than 100,000 followers.

You must also clear out the KPIs that can measure your success. You must be thinking about whether it is the total number of your impressions and distinctive accounts you reach or several comments, shares, and likes. If you want all of them, you must ensure that you have all the figures for verification of success.

  1. Choose a platform 

Influencer marketing exists not only on Instagram but on all other social media platforms. However, it is the most popular on Instagram. You can check out many other platforms for the same.

Don’t miss out on trying the already checked blogs and podcasts. There are many rising platforms too where you can hire an influencer. It depends on your audience whether you want to try out the social media platforms or not.

  1. Enlist potential candidates

While sorting out influencers you need to check out all the earlier content posted by these influencers to know if it can match with what you want. There are a few questions you can try asking for the one you want to consider:

  • You can ask about their versatility or if they already have a niche.
  • How often do they post?
  • How regular are they in terms of engagement with viewers?
  • The ratio of the followers who can engage with posts they share.
  • Their target audience and their coordination with yours.

Hire an Influencer

  1. Choose the ones which suit the goals of your brand 

After considering all the above-mentioned factors, you must ensure that you are choosing out the people who match the values of your brand and objectives with the campaign. If you feel good about the shortlisted people, it is finally the time for you to reach out to them and send them collaboration proposals.

  1. Search for their channels on social media 

For those who are independent influencers but don’t have too many channels, it can be enough to just send a direct message on any social media platforms or an email stating that you want to get connected. You can also tell them about your brand, your service, or product, and also get it related to the content and audience of the influencer.

  1. Approach them 

As an alternative option, if you are choosing to hire an influencer through a conventional platform or agency, you can also try reaching out to their managers for booking them. You can also message them through personal chat, such as the complete vision of your campaign for involving them.

  1. Check out their legitimacy 

You must use your intelligence to do a screening of the influencers you have shortlisted, particularly if you are connecting with many but are choosing a handful. You can tell them to show their portfolio for checking their earlier world. If you find that they are seasoned, they can show your figures to prove their detailed growth, average outreach, and profile of the audience.

  1. Prepare a legal contract 

The last but one of the most essential steps to follow in this process is documenting a fully legal contract or binding in between you and the influencer. You can take the help of legal agencies or advocates to prepare the contract and determine its nature.

These are the simplest steps by which you can hire an influencer. There are many points you should take into consideration when looking for an influencer. This ensures that the process becomes easy for you.

Max & Team

Max and his team write tutorials & guides about everything that has to do with social media. TikTok, Instagram, YouTube and co: In the blog of Adfluencer, our influencer marketing agency, you can find super many helpful articles 🙂